Tag Archives: companies

The Domain Name Scam Explained

Domain Name

Protect your Domain Name?

If you are a Domain Name owner and make business on Internet you know that your Domain Name is one of your biggest assets.

You wouldn’t give away any traffic resulted in misspelling of your domain name or traffic generated by similar domain names.
There are actually people on Internet who specialize in stealing traffic from other companies. They do this by using domain names similar to successful companies. However this is less feasible these days because domain name doesn’t carry too much weight in SEO.
If someone would try to register your domain name, what would be your reaction? Your first reaction, of course, would be to protect your domain name. You want to buy that domain so nobody else could use it and steal your traffic. This is a natural reaction; you are trying to protect your asset.
This weakness is exploited by a large number of companies, (mostly Chinese), specialized in this type of scam.
There is nothing wrong to secure that domain name, if you think it makes sense for your business, many companies do this, just don’t buy the domain name from the spammers. Buy that domain from a reputable registrar instead.

How does the Domain Name Scam work?

The spammer collects information from the Domain Name registration which is, in most of the cases, public. This information contains the owner name, the email address, and of course the Domain Name. This information is enough to devise an email which will be sent to the CEO. The email informs the owner that another company is trying to register the domain name in cause but for another TLD or ccTLD.
As the owner of the domain you “get the benefit of being announced of this purchase” and are being offered to buy it yourself.

For instance you own domain.com and someone is trying to register domain.tw and domain.cn, etc… Other country-specific flavors (.asia, .biz, .cc, .cn, .com. cn., .hk, etc.) can be mentioned. You are informed about this and offered to buy the domain or the domains.

Scenarios when Contacted by a Domain Name Scammer

At this point there are a few possible scenarios:

First scenario: You don’t really need the domain names but you fall for the scam and say “yes, please register all of these domains for me”.
This is the worst case. These types of companies are ghost companies that charge you three to ten times the regular price of the domain. Sometimes, if you don’t pay attention to all the registration details the scammers will register themselves as registrant and administrative contacts and they will keep themselves in the loop trying to reap you off more down the road.
Second scenario: You look at the domain names list they sent you, you pick the ones you are interested to protect and register them at a serious registrar for a fair price. See this post about Protecting the Trademark by Registering Domain Names. You might have a Web Marketing strategy that involves buying those domain names. In this case the scammers made you a favor reminding you to buy some domains that you missed.
Third scenario: You simply ignore the email; you don’t care if someone registers the domain domain.cn, these days a domain name doesn’t count that much for the traffic as it used to. The content is king and traffic leaking is almost impossible only using a domain name. Protecting your Trademark is your lawyer’s job and there is no need to buy everything on the market to protect your Trademark. See this article about the defensive domain buying: Protecting your Trademark by buying as many as possible domain names.

The decision is not always simple and it depends on your business needs. You could go with either the second or the third scenario.
You can Buy International Domain Names at fair prices at: Go Daddy Bulk Domain Registration

Regardless of your business needs you will probably want to avoid buying these domains from the scammers.

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Link exchange for SEO

SEO manual – Good Link Exchange Practices

Link exchange is great way for small and medium businesses to make their website known and liked by Search Engines. Big companies typically don’t have to worry about this, because the back-links come in naturally as a result of usual business flow.
While link building is a good way to get higher in Search Engine rankings, this is not about links only. It is about establishing your image, creating content and ultimately improving the user’s experience.  
Here are the basic rules on healthy link exchange.

Inaccessible Link Pages

Check the reciprocal links often. Unscrupulous webmasters remove the links after a while. Use a back-link checking script.

Make sure the reciprocal link is easy to find on the other site. Sometimes the link-exchange directory is hidden and there is no link to it. If there is now way to navigate from the site’s home page to its links page, then the search engine spiders will have the same problem. The reciprocal link to your site will have no value.
Sometimes webmasters do not do this on purpose they are unaware of the missing navigation to their links page, and just need a reminder. Others will do this deliberately.
Furthermore if the links/directory page has a Page-Rank greater than 0, you know that search engines already spidered this page.


Focus on exchanges with Related and Relevant Websites

Do not start a desperate link-exchange campaign and accept any link exchange just for the sake of it. Be selective and concentrate on websites related to yours. This way the link exchanges will carry more relevancy; Search Engines have ways to compare your theme with the themes where your site is listed. Although many unrelated links will not do any direct harm to rankings and it will help a little with your rankings, it will not help a lot. Having to manage a lot of irrelevant links and running the risk that your links are considered unnatural is not worth the little advantage.

Links are about Content – Give Content

Try that your link exchange looks more like an articlette, (small article), rather than a simple link. This will add more contextual value to your placed link. Make sure your articlettes base is ample enough so that you don’t get duplicate content issues.

Invalid or Indirect Links

When exchanging links, check each new link to your site to make sure that it is a valid link that will contribute link popularity (and PageRank) to your site.

One thing to look out for is links that link to a script on the other site (and the script then redirects to your site). These links do not help you. Another trick to look out for is links that include the nofollow tag, which tells search engines not to follow the link at all. These links will likewise do you no good.

I recommend using an automated program such as LinkMachine that will check your reciprocal links for you and will not count indirect or nofollow links.

Do not Link to Banned Pages

If you link to a page banned by Google, it can lower your site’s ranking. Avoid including on your site any links to sites that have been banned by Google. Look up the site’s domain in Google, and if nothing comes up, you know the site’s been banned and it’s best not to link to it. There are other ways to check this.

The Anchor Text has a Great SEO Value

Use various anchor text for your link exchanges. There are many reasons for this. Google interprets this lack of diversity as the result of artificial linking, and reduces its positive influence on search rankings. Another reason is that you will gain popularity for only the text you are promoting through your link exchange. Let’s say you sell a Help-Desk software that includes an inventory system and a Remote Control Console. You need to rotate your anchor text to change such as all of your three features are published.  Furthermore the three variants should vary, (for instance “Computer Inventory” should be rotated with “IT inventory”).

Purchasing Linking

Purchasing links is banned by Google and is against Google’s TOS. This being said, there are many sites which buy and sell links. It is very difficult to determine a link resulted from such a transaction.  

Do not use Doorway Pages and Cloaking
Don’t use black SEO techniques such as "doorway pages", ("advertising pages" or "promotional pages"), or "cloaking" to generate unnatural links to your site. They are prohibited by Google and they will result in your site being banned by Google and other Search Engines.

Use Software or Scripts to Manage your Link Exchange

Don’t try to manage your link exchanges manually. It is a tedious work and it will take your focus from the most important activity on your site – the content.
A good script for managing links is LinkMachine. LinkMachine has many features that allow you to manage Link Exchange in an elegant way.
Another good option is Axandra’s software – IBP, a leader on the Market. IBP facilitates the optimization of all the SEO aspects and it has an included link exchange Manager. Read more about IBP.

Internet Business – How to choose your First Web Hosting Company

The Internet Business is a business model that can be started with a minimum of investment. Your work, talent and favourable circumstances can be enough to help you start an Internet business.

If you already have an idea and you planned everything about your product and site’s content you need to start your business. At first you need to minimize the costs and investments in order to diminish risks. If the business will not take off as expected the loss will be minimal and you can try another idea. Read this article about successful business ideas.

The minimum for an Internet business is a domain name, (this is not 100% required but strongly recommended) and a Web Server. A web server can be your own equipment or hosted server. Hosting companies will sell various types of hosting services ranging from a dedicated server with one or more dedicated IP addresses to shared hardware.

A good web hosting package will contain support for application development platforms such as PHP, ASP, ColdFusion, etc… access to a database server and a Control Panel that offers to customers an easy way to manage their website.

As a starter the minimal package will be perfect for you, you can always switch to a dedicated server if shared services can’t accommodate your growing traffic.
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When you choose your first web hosting look these features even if you don’t think you are going to need them; as your business grows you will certainly need it.

  • Disk space – this should not be a problem, as most of the companies will give you plenty of space or even unlimited space.
  • Technical support – you need good technical support that you can rely on if something happens. 24/7 support is desired so you don’t have to wait the next day to fix your website.
  • Email support, auto-responders, mail forwarding will be great marketing tools.
  • FTP is a definite requirement, SSH connection could be needed, Control Panel is an excellent tool for administration you should choose a package that provides it.
  • Multiple domains and sub-domains will help you pay for a minimal single package while testing various domain names.
  • Up-time is a measure of reliability of a web site. 99.5% or more is a good up-time.
  • Web-site speed – can be determined by a series of factors of which the important ones when picking your hosting company are: the Internet Connection Speed of your host, the number of customers that share a server, the resources taken by the other customers that share the server with your web-site, the capability to partition hardware so that CPU and IO are equally shared between customers, (some companies use a CPU throttling mechanism).
  • Support to database, PHP, ASP or ColdFusion and Perl.
  • Price is very important, at least at this stage, but don’t go for the cheapes just because of the price. All the previous aspects are more important.
  • Try to go local, the language barrier, the time-zone sometimes make a difference. Also it will be faster for your clients to access a local provider than a server located on another continent.

It is important that you focus more on the content of the website and running the business and not on developing the website and learning PHP or ASP. That’s why you have to look for a Control Panel that contains the ability to install a CMS, (Content Management System), such as Drupal or Joomla or even WordPress.

Following is a list with some of the most popular Web Hosting providers:

HOSTMONSTER – The best Web Hosting
Host Gator
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