Why is Backlinking important for Internet Marketing
Backlinks are incoming links to a website or web page.
Inbound links were once important as a primary means of web navigation;
Today their significance has diminished as the emergence of search engines changed the way WEB is accessed. Today, the importance of backlinks lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page. Search Engines use backlinks as a parameter to determine the Page Rank of a webpage. They are still a source of traffic but is not as important as search results traffic direct traffic or advertising traffic.
Everybody has now recognized the importance of backlinking and it is an important aspect of the Internet Marketing. Some companies spend a lot of money trying to improve linking popularity and consequently Page Ranking.
There are various types of linking methods used by the Internet Marketers:
Trade reciprocal links with other webmasters using a link exchange website or a script on your site. Reciprocal links do not carry the same weight as before, but it is still a good way to improve link popularity.
Article Marketing is a great way to obtain one-way links. Make sure you create a good resource box containing information about you and your website and attach that resource box to your articles. Distribute this to as many article directories as you can.
Forum signature linking
Post on forums and share your knowledge. Create a signature that contains your website’s address. Posting on do-follow forums can be an efficient method. Do not spam forums, as this will blacklist your IP address, and your posts will be removed.
Commenting on other’s webmasters’ blogs is an efficient way to get backlinks. Do not spam and post valuable comments that could benefit the community.
Image sharing (providing free quality images for a link-back)
List your website to web-directories. DMOZ and Yahoo Directory are the two best ones and being listed here gives your site many points in rankings calculation.
Post press releases
Underutilized method, great for a short time span popularity gain in Search Engines.
Very effective since you decide how many links you want to post on your blog, but can be time consuming.
(Writing great article to which other webmaster will link to. Slow method for link building but is the most natural and provides the most stable back-links.)
The more bookmarked your site the better your rankings. Submit at the most popular Bookmarking sites and ask your friends to bookmark you.
Buying links from a web 2.0 site
There are plenty of web sites that will sell you links. Beware that this is against the T.O.S. of search engines.
Posting videos to youtube, metacafe, etc… and attach your website’s link to it. This will not only provide you with a backlink, but will bring you traffic as well.
Social media links
Links listed to Facebook or Twitter will convince Search Engines of the popularity of your page.
Create a WordPress plugin
A great way to create back-links, but it is expensive. If you are a PHP programmer, and would like to start such a project, contact me.
Create a WordPress or Blogger template and give it free.
A link to your website will be included in all of the websites that use your theme or template.
As a rule for getting your backlinks, do not focus on one method. Use all of them because the diversity of links and link types will bring the value and will suggest Search Engines that the links are naturally built.
Link building won’t do anything for you if you don’t have content. There is no reason to conduct an Internet campaign for a website that doesn’t have any content.
The Internet Business is a business model that can be started with a minimum of investment. Your work, talent and favourable circumstances can be enough to help you start an Internet business.
If you already have an idea and you planned everything about your product and site’s content you need to start your business. At first you need to minimize the costs and investments in order to diminish risks. If the business will not take off as expected the loss will be minimal and you can try another idea. Read this article about successful business ideas.
The minimum for an Internet business is a domain name, (this is not 100% required but strongly recommended) and a Web Server. A web server can be your own equipment or hosted server. Hosting companies will sell various types of hosting services ranging from a dedicated server with one or more dedicated IP addresses to shared hardware.
A good web hosting package will contain support for application development platforms such as PHP, ASP, ColdFusion, etc… access to a database server and a Control Panel that offers to customers an easy way to manage their website.
As a starter the minimal package will be perfect for you, you can always switch to a dedicated server if shared services can’t accommodate your growing traffic. Affiliate Disclosure
When you choose your first web hosting look these features even if you don’t think you are going to need them; as your business grows you will certainly need it.
Disk space – this should not be a problem, as most of the companies will give you plenty of space or even unlimited space.
Technical support – you need good technical support that you can rely on if something happens. 24/7 support is desired so you don’t have to wait the next day to fix your website.
Email support, auto-responders, mail forwarding will be great marketing tools.
FTP is a definite requirement, SSH connection could be needed, Control Panel is an excellent tool for administration you should choose a package that provides it.
Multiple domains and sub-domains will help you pay for a minimal single package while testing various domain names.
Up-time is a measure of reliability of a web site. 99.5% or more is a good up-time.
Web-site speed – can be determined by a series of factors of which the important ones when picking your hosting company are: the Internet Connection Speed of your host, the number of customers that share a server, the resources taken by the other customers that share the server with your web-site, the capability to partition hardware so that CPU and IO are equally shared between customers, (some companies use a CPU throttling mechanism).
Support to database, PHP, ASP or ColdFusion and Perl.
Price is very important, at least at this stage, but don’t go for the cheapes just because of the price. All the previous aspects are more important.
Try to go local, the language barrier, the time-zone sometimes make a difference. Also it will be faster for your clients to access a local provider than a server located on another continent.
It is important that you focus more on the content of the website and running the business and not on developing the website and learning PHP or ASP. That’s why you have to look for a Control Panel that contains the ability to install a CMS, (Content Management System), such as Drupal or Joomla or even WordPress.
Following is a list with some of the most popular Web Hosting providers:
Domain name registration is an important step for any business. Almost all businesses need to be online even if only for PR. Sometimes business owners don’t have all the information in order to take a decision regarding a Domain Name. This happens because of high level of technical information, not enough literature on the subject, and a lot of time misguided information.
What is a Domain Name?
Every domain name contains two or more components separated by periods, called “dots”. The last part of the address, (com, net, org, us, ca, uk), is called the “Top Level Domain”. The second part of the domain is what the “Second Level Domain”. Examples of Second Level Domain are: com.uk, or on.ca. The Second Level Domains are a great way to organize geographically or functional the Domain Names, (on.ca for example is the SLD for Ontario – Canada).
It is also possible to have sub-domains such as “subdomain.yourdomain.com”. I own, for instance, www.head-massage.net. I could choose to split my traffic and content between multiple websites and assign them different sub-domain names such as: practitioner.head-massage.net, directory.head-massage.net, articles.head-massage.net, etc… That is a Web Marketing or technical decision.
A domain name is hierarchical and most common offers information about the type of entity using the domain name. However, for an additional charge, you can choose to keep that information private.
Why do we need a domain name?
A domain name is always needed when you want to be present on the web. It is a way to translate your server’s address into a nice looking address. Who can remember a web address like 192.168.196.231? Not me… For me, and most of us, it is easier to remember a name like dorianblog.info.
Your Domain Name is your property on the Internet. It is the name of your space on Internet. Since it represents you and your company you want make it look good.
Marketing and PR are other two major reasons. You want to brand your Web Site and personalize it.
Search Engine ranking is another reason. There is been a lot of discussions on this subject and it seems that Search Engines such as Google, Yahoo, Bing, etc. are taking in consideration the domain name of your website in their ranking algorithm.
Trademark protection is so important these days and if you don’t use a domain name that sounds like your company name someone else will use it, and reap off the benefits.
How to choose a good domain name
There is no absolute formula for choosing your domain name but there are some guidelines. These guidelines along with a good Marketing strategy, can give you an idea of what domain name or names you should choose.
Some of the guidelines are the following:
Try to make your domain name as short as possible. This makes it easier to remember and get the attention of your visitors.
It has to be as short as possible. People have to remember the name easily.
It has to have a meaning, something that people can relate to easily. You can’t name your website tmmfalfbte.com because this is the acronym of your book: “The Massage Manual For All Levels From Beginner to Expert”.
It has to be related to your company name or to your products or to a specific Marketing Campaign.
I have dorianblog.info, (my name + blog), and the other one is head-massage.net, (obviously the name says it all is about Head Massage). If I had enough money and energy to finish my project to write a book about massage I would promote it through an alternate website, (part of my Marketing Campaign), let’s say learntomassage.tv which is not yet registered.
This last example leads me to the next question what TLD, (Top Level Domain), should I choose. If you can, stick to the designation of the TLD. For example .com is for commercial institutions, .org is for noncommercial organizations, etc… But this isn’t extremely important.
Other TLD, (Domain Name Extensions), are:
.edu — for educational institutions, (you have to prove you are an educational institution and are allowed only one name), .net — for network infrastructure providers, (the initial designation has been lost),
.gov — for governmental entities in US – restricted,
.mil — for military entities in US – restricted,
.int — for international treaty organizations – restricted and very tight controlled.
On top of these there are Country Code Top Level Domains, one per country, such as .us for USA, .ca for Canada, .mx for Mexico, .fr for France, etc.
New domain extensions are .tv, .aero, .biz, .coop, .info, .museum, .name, .pro and many others.
Some of the CCTLD Registries require you prove that you operate or live in their country in order to approve an application for a Domain Name. Some others have even tighter rules requiring you for example a Trademark for the name you request. This however is changing and there are less and less restrictions.
There are new extensions that don’t fall in either of these categories they appear, because there is a demand.
What if my Domain Name is taken?
There are a lot of ways to get around. First of all if your name is taken and you registered a trademark you can go to court and fight for your name. As a first step you can ask the owner to sell you the name for a reasonable price. If this doesn’t work you can ask the registry to arbitrate this. You can hire a trademark lawyer to solve this for you if none of the previous worked.
If you don’t have a trademark for the name is more difficult but basically you can try all of the above.
If you know you can’t win, choose something very close, use hyphens or numbers. Hyphens are better. My domain name is head-massage.net and is well positioned in rankings and search results. You will hear a lot of people saying that is better to have all letters Domain Names. I am not sure about that.
Try to use another extension, with so many choices these days, it is almost impossible to not find one available.
How Many Years Should I register my Domain Name?
The longer you register your Domain Name the better. There are a few reasons for that. First of all is convenient to know that you have done it and you don’t have to do it for another few years. Then, some search engines give you some extra points in their rankings if you register for longer periods. That means you are serious and you plan to be there for a long time.
If you register for 5 years you get a great discount, most of the registrars give you the best discount for 5 years. If you register for more than 10 years, your investment might become wasted, the technology changes so fast. For instance there are discussions about completely customized Domain Names. That will render obsolete the actual Domain Names Market. I could, for example, buy the domain name head.massage.
How to protect my Domain Name and my Trademark?
Register your Domain Name in multiple TLD’s. This prevents Cyber-Squatters to register your name and take advantage of it.
Register a Trademark; this entitles you to dispute domain names using your Trademark.
Keep an eye on the Internet for any new names related to your Trademark. There are companies that offer these kinds of services.
What is a registrar and what is a registry
A Registrar is usually a company that handles Domain Name registration. They are an interface between you the registrant and the Registry Administrator.
The Registry Administrator, (sometimes called for short the Registry), is the authority that administrates a TLD or more and the database with all the Domain Names. Examples of Internet Registration Authorities are the country code Top Level Domain administrators, such as DENIC in Germany, or Nominet in the United Kingdom, or CIRA in Canada, which are the Administrators for the .de TLD and .uk TLD, or .ca in Canada. Most of the Registry administrators will choose to deal with you through Registrars, but some will allow you to purchase your names directly.
The Registrant is the owner of the domain – You, your Company, your boss, etc…
How to choose my Registrar
Your registrar is an important thing since you will have to deal with him a lot. The Registrar Market is constantly changing, however big registrars are the most likely to survive over time, which is critical for you as a domain name owner.
The Domain Name administration is not an easy task and sometimes involves technical knowledge. Usually, when you buy a Domain Name you also buy some services with it. These services are some or all of the following:
DNS hosting – is usually free with domain name purchase, there are still a few companies that charge for this kind of service. Without a DNS computers will not know where to direct the requests for your website.
Web forwarding – very few companies give this as a free service. This is an advanced feature that let you specify that all the requests for a certain web-address should go to another web-address. That is handy if you purchased another company and want to redirect all the traffic from this company to your website.
Website hosting – basic web site hosting is provided with a Domain Name purchase by some Registrars. For a starter the free this is a good option but this is going to give you a limited space and limited number of pages. On the other hand many companies will give you a free domain name registration if you purchase any hosting package.
Make sure you choose a good and established Registrar that offers you the features described above.
Good technical support is another key element. Cost is probably one of the most important elements for many of us especially if it’s a starter website. But don’t try to go too cheap, because you will end up by paying more…
Good Domain Name Registrars and Web Hosting companies are: GoDaddy.com – World’s No.1 Domain Name Registrar , I am hosting one of my websites with them and I registered hundreds of domains for other companies. They have great prices for domains and if you know how to choose the web-hosting can be free to cheap. They have discounts and promotions all the time it’s up to you to register when you get a promotion. HOSTMONSTER.COM – great Domain Registrar and Web-site Hosting I am hosting two of my websites with them and they have a good up time and the Control Panel used to administrate the websites are great.
What else Do I Need to Know when I Register a Domain Name?
When you, or someone you designate, register a domain, make sure you are the Administrative Contact in the registration record. The Administrative Contact has the authority to make any changes, transfers, etc… The technical contact is someone that makes technical changes such as IP address changes, etc.
Make sure all the details in the registration are correct, such as address, company name, etc, otherwise it is a real hassle to change this after creation.
If you register with a TLD Administrator, and not with a registrar, you have to provide at the registration time the IP address of your server. Many times this is difficult to change and is not free.