Tag Archives: benefit

Internet Marketing – 16 Ways to Get Back-links

Why is Backlinking important for Internet Marketing

Backlinks are incoming links to a website or web page.

Inbound links were once important as a primary means of web navigation;

Today their significance has diminished as the emergence of search engines changed the way WEB is accessed. Today, the importance of backlinks lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page. Search Engines use backlinks as a parameter to determine the Page Rank of a webpage. They are still a source of traffic but is not as important as search results traffic direct traffic or advertising traffic.

Everybody has now recognized the importance of backlinking and it is an important aspect of the Internet Marketing. Some companies spend a lot of money trying to improve linking popularity and consequently Page Ranking.
There are various types of linking methods used by the Internet Marketers:

  • Reciprocal link
    Trade reciprocal links with other webmasters using a link exchange website or a script on your site. Reciprocal links do not carry the same weight as before, but it is still a good way to improve link popularity.
  • Article Marketing
    Article Marketing is a great way to obtain one-way links. Make sure you create a good resource box containing information about you and your website and attach that resource box to your articles. Distribute this to as many article directories as you can.
  • Forum signature linking
    Post on forums and share your knowledge. Create a signature that contains your website’s address. Posting on do-follow forums can be an efficient method. Do not spam forums, as this will blacklist your IP address, and your posts will be removed.
  • Blog comments
    Commenting on other’s webmasters’ blogs is an efficient way to get backlinks. Do not spam and post valuable comments that could benefit the community.
  • Image sharing
    (providing free quality images for a link-back)
  • Directory listing
    List your website to web-directories. DMOZ and Yahoo Directory are the two best ones and being listed here gives your site many points in rankings calculation.
  • Post press releases
    Underutilized method, great for a short time span popularity gain in Search Engines.
  • Blogging
    Very effective since you decide how many links you want to post on your blog, but can be time consuming.
  • Link-bait
    (Writing great article to which other webmaster will link to. Slow method for link building but is the most natural and provides the most stable back-links.)
  • Social Bookmarking
    The more bookmarked your site the better your rankings. Submit at the most popular Bookmarking sites and ask your friends to bookmark you.
  • Buying links from a web 2.0 site
    There are plenty of web sites that will sell you links. Beware that this is against the T.O.S. of search engines.
  • Video posting
    Posting videos to youtube, metacafe, etc… and attach your website’s link to it. This will not only provide you with a backlink, but will bring you traffic as well.
  • Social media links
    Links listed to Facebook or Twitter will convince Search Engines of the popularity of your page.
  • Create a WordPress plugin
    A great way to create back-links, but it is expensive. If you are a PHP programmer, and would like to start such a project, contact me.
  • Create a WordPress or Blogger template and give it free.
    A link to your website will be included in all of the websites that use your theme or template.
  • RSS publishing

As a rule for getting your backlinks, do not focus on one method. Use all of them because the diversity of links and link types will bring the value and will suggest Search Engines that the links are naturally built.

Link building won’t do anything for you if you don’t have content. There is no reason to conduct an Internet campaign for a website that doesn’t have any content.

Chain Letters and Spam Email

Email Chain letters are one of the sneakiest and devious ways of SPAM. I consider them a particular case of social engineering.

Chain Letters Target Human Weakness and the Lack of Information.

Even though chain letters come always from your friends, and they look like their purpose is to spread “peace on Earth” or to give you an insightful perspective of life, or ask you to help someone in need, their purpose is Spamming.
You can recognize this by the encouragement to forward the message to your friends or to close the email circle or anything similar. Some of you came here as a result of my SPAM, (I apologize, I had to…).
Sometimes the spammer will go as far as threatening you to send to your friends or else something bad will happen. All of these are various sorts of psychological exploitation. They target human weakness and lack of knowledge.
Most of the times chain letters contain false, misleading, frightening, or foolish messages, Urban Legends, Virus Hoaxes. The Chain Letter has evolved now and it is more subtle nonetheless dangerous. It uses “good luck” promises, “missionary” messages, or even true philosophical dissertations.
No matter what is the method of persuasion, all the chain letters will convince you to send the letter to other people. It is very convincing and it targets human flaws. I am not an easy to scare person but I can remember myself in at least on occasion getting chills up my spine while reading the blackmail at the end of the email. Human brain is easily influenced, once the message read you will start, unconsciously, to act upon validating the prediction. It is a process similar to Hypnosis.
Best way to avoid such events is to delete the message without reading it.
There is also the positive message if you forward the message to 5 friends something wonderful will happen in your life. Who can resist such a promise? Me.

Is It Wrong to Propagate Chain Letters?

Short answer – YES – it’s wrong to propagate chain letters. Previous paragraph explains why.
Long answer:
Sometimes it is hard to ignore some of these messages and discard them. Their message is beautiful, and you would like to share it with your friends. There is not too wrong to do that IF and ONLY IF you follow these simple rules.
Use BCC field when addressing your email, (blind carbon copy). This will conceal the destination addresses.
When the chain letter arrives in your Inbox there are high chances to contain all the previous recipients into its body. Remove all the email addresses in the body, before forwarding the message. This is of no benefit to you, but it will benefit the community, and if many people do this harvesting addresses will be very difficult. Who knows on how many chain letters has circulated my email address?
If you really need to send chain letters, consider using your secondary email address.
Consistency on doing all of these will discourage the creators of such letters to write them, as the benefit from sending them will be null.

The image below shows a portion of the email body of a message that contains all the previous recipients of a chain letter. Using an email harvesting utility I got 417 email addresses only from this message.

Example of email Chain Letter
Chain Letter - Click to enlarge

What does the SPAMMER achieve by these kinds of emails?

They harvest email addresses. How do they do this? The principle is that the more an email circulate the more chances are to come back to the original sender. Even if it doesn’t come back it will go to another SPAMMER in the “Black Hat Web Marketing Community” and made public within the community. Then all the harvested email address will be shared or sold.
Another reason for circulating chain letters is scamming people. There are numerous scamming schemes circulating through emails.
There are also the hoaxes. A lot of chain letters warn about an upcoming virus or a computer threat. Most of them are hoaxes. Some of them are just simple hoax, but some other are cleverly crafted emails, so that when a recipient look for some of the keywords in the respective email, they would be directed by the search engine to targeted websites.

How can the Spammer harvest email addresses?

The main problem comes from the fact that most of the people will never think of hiding email addresses when they are forwarding messages. This makes that an email can sometimes contain hundreds or even thousands of addresses from all the people that forwarded it. The picture bellow depicts such a message.

What can you do to help?

First, whenever you send an email to a list of people add your addresses on the BCC field rather than CC or TO field. The BCC field will hide all the destination addresses.
If you forward a message, delete the transmission history in the message body. Check this article Prevent email SPAM for more information.
Break the chain! Delete the message and do not forward it. You have now the information. Stop for a few minutes before sending the email and think.
Comment on this post with positive or negative feedback. I can take critique.

I dedicate this article to Bogdan M. who first talked me about chain letters some 10 years ago.