Tag Archives: blacklist

Internet Marketing – 16 Ways to Get Back-links

Why is Backlinking important for Internet Marketing

Backlinks are incoming links to a website or web page.

Inbound links were once important as a primary means of web navigation;

Today their significance has diminished as the emergence of search engines changed the way WEB is accessed. Today, the importance of backlinks lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page. Search Engines use backlinks as a parameter to determine the Page Rank of a webpage. They are still a source of traffic but is not as important as search results traffic direct traffic or advertising traffic.

Everybody has now recognized the importance of backlinking and it is an important aspect of the Internet Marketing. Some companies spend a lot of money trying to improve linking popularity and consequently Page Ranking.
There are various types of linking methods used by the Internet Marketers:

  • Reciprocal link
    Trade reciprocal links with other webmasters using a link exchange website or a script on your site. Reciprocal links do not carry the same weight as before, but it is still a good way to improve link popularity.
  • Article Marketing
    Article Marketing is a great way to obtain one-way links. Make sure you create a good resource box containing information about you and your website and attach that resource box to your articles. Distribute this to as many article directories as you can.
  • Forum signature linking
    Post on forums and share your knowledge. Create a signature that contains your website’s address. Posting on do-follow forums can be an efficient method. Do not spam forums, as this will blacklist your IP address, and your posts will be removed.
  • Blog comments
    Commenting on other’s webmasters’ blogs is an efficient way to get backlinks. Do not spam and post valuable comments that could benefit the community.
  • Image sharing
    (providing free quality images for a link-back)
  • Directory listing
    List your website to web-directories. DMOZ and Yahoo Directory are the two best ones and being listed here gives your site many points in rankings calculation.
  • Post press releases
    Underutilized method, great for a short time span popularity gain in Search Engines.
  • Blogging
    Very effective since you decide how many links you want to post on your blog, but can be time consuming.
  • Link-bait
    (Writing great article to which other webmaster will link to. Slow method for link building but is the most natural and provides the most stable back-links.)
  • Social Bookmarking
    The more bookmarked your site the better your rankings. Submit at the most popular Bookmarking sites and ask your friends to bookmark you.
  • Buying links from a web 2.0 site
    There are plenty of web sites that will sell you links. Beware that this is against the T.O.S. of search engines.
  • Video posting
    Posting videos to youtube, metacafe, etc… and attach your website’s link to it. This will not only provide you with a backlink, but will bring you traffic as well.
  • Social media links
    Links listed to Facebook or Twitter will convince Search Engines of the popularity of your page.
  • Create a WordPress plugin
    A great way to create back-links, but it is expensive. If you are a PHP programmer, and would like to start such a project, contact me.
  • Create a WordPress or Blogger template and give it free.
    A link to your website will be included in all of the websites that use your theme or template.
  • RSS publishing

As a rule for getting your backlinks, do not focus on one method. Use all of them because the diversity of links and link types will bring the value and will suggest Search Engines that the links are naturally built.

Link building won’t do anything for you if you don’t have content. There is no reason to conduct an Internet campaign for a website that doesn’t have any content.

Email address Spoofing – Someone is Using My address to Send Spam

Someone is Using Your Address to Send SPAM

You just got a bounce-back email saying that your email didn’t reach the destination because the recipient doesn’t exist. Nothing unusual, this is something that happens to anybody who is using email regularly; except you didn’t send that email. How could this happen? If you are an email server administrator and many of your users get this kind of bounce-back they all start to complain at once, thinking that your server has been hijacked. What can you do to stop this, and how to reassure your users that you haven’t been hijacked?

Sender Address Forgery known as email address spoofing is not a new technique. It is used for many things from spamming organizations to sending viruses and supporting scamming schemes where the sender fakes his identity.

Effective ways to stop Spammers to Use Your Domain Name

Publish SPF Data
SPF (Sender Policy Framework) is a method that allows you to publish which mail servers are authorized to send email for your domain. SPF uses a DNS record that tells email servers which servers are the servers that are trusted sources of email for the specific domain and how much to trust other sources of email originating from that domain. Destination servers might have the SPF checking implemented or not. Many of the today’s servers are SPF checking enabled.
Destination servers check this record and act in consequence. Anti-spam software on servers receiving emails, score an email based on SPF record and other criteria and accept or reject the email based on the total score. For instance if the SPF record tells that any emails originating from non authorized servers should not be trusted the email gets the necessary points to be treated as SPAM and it gets rejected. If the SPF record treats the non authorized servers neutral the message could pass or could be rejected if other it contains other SPAM characteristics.
Do not publish any email addresses on Web pages. This is the most common place for spammers to get valid email addresses and use them to forge email messages

If your company runs its own mail server configure it to ignore email sent to non-existent addresses in your domain. If your server sends a non-delivery report you reveal to a spammer valid addresses in your domain (the ones that don’t send NDRs). This attracts spam to those addresses. You waste bandwidth. The most common reason to send NDR’s for non-existent addresses is to let people know that they misspelled the address. Miss-addressed email can get lost easier.

If your domain gets blacklisted because of spoofing you have to contact the list which blacklisted you and show the Administrator what you did to correct the problem. This is very unlikely since the sender usually spoofs only the email sender and not the server’s address. A blacklist Admin should be able to figure out this.