Tag Archives: article marketing

What Are the Best Ways to Increase Website Link Popularity?

What is Link Popularity

Link popularity is the total number of web pages and websites that link to a web page. Link popularity is used by search engines to compare sites and rank them in search results. Search results are important for Internet Businesses because a better rank brings more visitors to your website.

What is the best method to Increase Website’s Popularity?

Generally, you will get higher rankings, consequently more traffic, if you use more than one way. You need to use every method, (article marketing, Web 2.0 marketing, social bookmarking, RSS submission, press releases, video marketing, social networking, and forum discussions). Relying on only one strategy could be the difference from good to great.

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What is the Best Linking Method?

One of the most effective linking methods is Article Marketing. The disadvantage of Article Marketing is that it is time-consuming. For any two to four links that you get, depending on the Directory’s terms, you need to write a new article with original content.
Submit your article to a good Article Directory.
Make sure you submit unique articles and do not use duplicate content even if it’s yours. Google announced that they would hunt down duplicate articles as part of their campaign of search results improvement and spam fighting. If you write good articles, you will get a lot of traffic from these articles.

SEO Optimizations

Anchor Text is a key factor in search optimization. When you publish a backlink, you have to use a relevant anchor text. You will have no benefit from irrelevant text anchors, or little benefit from poorly chosen keywords. A common mistake is to insist on the website’s name or domain name. As an Example if you owned BlaBla Directory and your domain is blabladirectory.com, there is no point to promote your site using the anchor text BlaBla Directory, because there is a small chance that someone else will rank better than you for that keyword. Promote instead Directory or List Your Site or any other search terms that make sense.
Try to post and comment on sites that do not use "no-follow" tag. Do not avoid no-follow links, are still of some value and make sense to search engines when they calculate your site’s reputation.
Relevancy is another important factor of your links. If the context of the link is not related to your website then the link values less.

Note that not all the link popularity techniques marketed as SEO services are approved by Search Engines. These are against the Terms of Service and your website could be banned for manipulating search engine results.
When considering using the services of an Internet Marketing company, ensure you fully understand all of the proposed campaign’s details.

Internet Marketing – 16 Ways to Get Back-links

Why is Backlinking important for Internet Marketing

Backlinks are incoming links to a website or web page.

Inbound links were once important as a primary means of web navigation;

Today their significance has diminished as the emergence of search engines changed the way WEB is accessed. Today, the importance of backlinks lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page. Search Engines use backlinks as a parameter to determine the Page Rank of a webpage. They are still a source of traffic but is not as important as search results traffic direct traffic or advertising traffic.

Everybody has now recognized the importance of backlinking and it is an important aspect of the Internet Marketing. Some companies spend a lot of money trying to improve linking popularity and consequently Page Ranking.
There are various types of linking methods used by the Internet Marketers:

  • Reciprocal link
    Trade reciprocal links with other webmasters using a link exchange website or a script on your site. Reciprocal links do not carry the same weight as before, but it is still a good way to improve link popularity.
  • Article Marketing
    Article Marketing is a great way to obtain one-way links. Make sure you create a good resource box containing information about you and your website and attach that resource box to your articles. Distribute this to as many article directories as you can.
  • Forum signature linking
    Post on forums and share your knowledge. Create a signature that contains your website’s address. Posting on do-follow forums can be an efficient method. Do not spam forums, as this will blacklist your IP address, and your posts will be removed.
  • Blog comments
    Commenting on other’s webmasters’ blogs is an efficient way to get backlinks. Do not spam and post valuable comments that could benefit the community.
  • Image sharing
    (providing free quality images for a link-back)
  • Directory listing
    List your website to web-directories. DMOZ and Yahoo Directory are the two best ones and being listed here gives your site many points in rankings calculation.
  • Post press releases
    Underutilized method, great for a short time span popularity gain in Search Engines.
  • Blogging
    Very effective since you decide how many links you want to post on your blog, but can be time consuming.
  • Link-bait
    (Writing great article to which other webmaster will link to. Slow method for link building but is the most natural and provides the most stable back-links.)
  • Social Bookmarking
    The more bookmarked your site the better your rankings. Submit at the most popular Bookmarking sites and ask your friends to bookmark you.
  • Buying links from a web 2.0 site
    There are plenty of web sites that will sell you links. Beware that this is against the T.O.S. of search engines.
  • Video posting
    Posting videos to youtube, metacafe, etc… and attach your website’s link to it. This will not only provide you with a backlink, but will bring you traffic as well.
  • Social media links
    Links listed to Facebook or Twitter will convince Search Engines of the popularity of your page.
  • Create a WordPress plugin
    A great way to create back-links, but it is expensive. If you are a PHP programmer, and would like to start such a project, contact me.
  • Create a WordPress or Blogger template and give it free.
    A link to your website will be included in all of the websites that use your theme or template.
  • RSS publishing

As a rule for getting your backlinks, do not focus on one method. Use all of them because the diversity of links and link types will bring the value and will suggest Search Engines that the links are naturally built.

Link building won’t do anything for you if you don’t have content. There is no reason to conduct an Internet campaign for a website that doesn’t have any content.