Tag Archives: social bookmarking

Internet Marketing – 16 Ways to Get Back-links

Why is Backlinking important for Internet Marketing

Backlinks are incoming links to a website or web page.

Inbound links were once important as a primary means of web navigation;

Today their significance has diminished as the emergence of search engines changed the way WEB is accessed. Today, the importance of backlinks lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page. Search Engines use backlinks as a parameter to determine the Page Rank of a webpage. They are still a source of traffic but is not as important as search results traffic direct traffic or advertising traffic.

Everybody has now recognized the importance of backlinking and it is an important aspect of the Internet Marketing. Some companies spend a lot of money trying to improve linking popularity and consequently Page Ranking.
There are various types of linking methods used by the Internet Marketers:

  • Reciprocal link
    Trade reciprocal links with other webmasters using a link exchange website or a script on your site. Reciprocal links do not carry the same weight as before, but it is still a good way to improve link popularity.
  • Article Marketing
    Article Marketing is a great way to obtain one-way links. Make sure you create a good resource box containing information about you and your website and attach that resource box to your articles. Distribute this to as many article directories as you can.
  • Forum signature linking
    Post on forums and share your knowledge. Create a signature that contains your website’s address. Posting on do-follow forums can be an efficient method. Do not spam forums, as this will blacklist your IP address, and your posts will be removed.
  • Blog comments
    Commenting on other’s webmasters’ blogs is an efficient way to get backlinks. Do not spam and post valuable comments that could benefit the community.
  • Image sharing
    (providing free quality images for a link-back)
  • Directory listing
    List your website to web-directories. DMOZ and Yahoo Directory are the two best ones and being listed here gives your site many points in rankings calculation.
  • Post press releases
    Underutilized method, great for a short time span popularity gain in Search Engines.
  • Blogging
    Very effective since you decide how many links you want to post on your blog, but can be time consuming.
  • Link-bait
    (Writing great article to which other webmaster will link to. Slow method for link building but is the most natural and provides the most stable back-links.)
  • Social Bookmarking
    The more bookmarked your site the better your rankings. Submit at the most popular Bookmarking sites and ask your friends to bookmark you.
  • Buying links from a web 2.0 site
    There are plenty of web sites that will sell you links. Beware that this is against the T.O.S. of search engines.
  • Video posting
    Posting videos to youtube, metacafe, etc… and attach your website’s link to it. This will not only provide you with a backlink, but will bring you traffic as well.
  • Social media links
    Links listed to Facebook or Twitter will convince Search Engines of the popularity of your page.
  • Create a WordPress plugin
    A great way to create back-links, but it is expensive. If you are a PHP programmer, and would like to start such a project, contact me.
  • Create a WordPress or Blogger template and give it free.
    A link to your website will be included in all of the websites that use your theme or template.
  • RSS publishing

As a rule for getting your backlinks, do not focus on one method. Use all of them because the diversity of links and link types will bring the value and will suggest Search Engines that the links are naturally built.

Link building won’t do anything for you if you don’t have content. There is no reason to conduct an Internet campaign for a website that doesn’t have any content.

Social bookmarking as a way to increase your Website’s traffic

What is Social Bookmarking?

Social bookmarking is a great way to improve your website’s ranking and traffic in Search Engines.

SB are websites that provide subscribers a way to save their bookmarks on a central server and retrieve them from any computer. The nice thing about it is that you can share some of those bookmarks with other users, based on interests or friendship. Google and the other Search Engines take these SB sites very seriously because that is the user’s choice and they want to provide users with the best service. It’s obvious that the more users bookmark your site the better your ranking.

Improve your rankings using SB

-First create an account to all major Social Bookmarking services and bookmark your own site.
-Second ask your friends to signup for these websites and bookmark your site. This should be done personally by all your friends. You can provide them with a list of keywords to be used in the description text. Your friends can recommend your website to other friends, etc… This is something that the SEO spammers do, but they do it unnaturally by spamming. The rest of us do it as a social activity. It is not recommended to use multiple accounts to the same Social Bookmarking site as is considered spam. And the Search engines will figure out is spam, by matching the description for all the fake accounts, and penalize your rankings. However if the description is different, there is no way that the Search Engine figure out that you cheated.
Be an active participant and give back the community, show your interest, it’s the best way to attract visitors.
Place a navigation bar on your site with links to all major Social Bookmarking sites.
What would be a good list of Social Bookmarking sites? Here are a few of them:
http://digg.com/
http://del.icio.us/
http://reddit.com/
http://www.furl.net/
http://www.blinklist.com/
http://www.stumbleupon.com/

I should probably mention that stumble upon is a great tool not necessarily for rankings, but for free traffic. If you are getting voted positively by the community you are being pushed in their rankings and they will send invitation to people with an expressed interest in that area. If you have a good site that you think it deserves more traffic and better rankings in SE send me an email with the link and the suitable keywords.

If you have an idea and you would like to blog it here, please contact me.