Tag Archives: Examples

Protecting the Trademark by Buying Domain Names

Is it a Good Approach to Protect your Trademark by Buying many Domain Names?

There are many companies that are using the “buy every domain on the market” approach to protect their Trademark. As the method is proven to have worked this might be an expensive way to do it and is unnecessary.

How much would cost to buy all the possible relevant domain name combinations?

What if I buy all of the domain names containing “my-company” keyword how much money would I have to spend?
The amount is consistent but and if you are a small company you will probabbly not afford it.
Top Level Domains appear all the time and it is very likely that in the near future all of the two letters TLD’s, (Top Level Domains), will be on the market and at some point in the near future many of the three letters TLD’s will be also available.
The TLD’s are added constantly to the International domain name space. The extensions: .my .tel .cc .name are a good examples, they are meaningless in term of relationship to a grouping or a territory, (as for instance .us belongs to USA and .ca belong to Canada). However the Domain Name registrars market them as content related domain names. For instance .my is targeted for personal websites, .tel is focused on telephony and communication related websites. In reality this is just a way to market them. Nobody sais that you can’t have a telecommunication website on the .com TLD. In fact this happens because there is a demand on the market. People that didn’t have the chance to buy a nice Domain Name have this opportunity with every new launched TLD. The list of TLD’s will continue to grow as long as there is a market.

The number of possible Domain Names using a Trademark

Here is a calculation of what would mean to buy all the domain names that match “head-massage”.
We take in consideration that the Domain Names Market will continue its trend and will launch all the two letters and three letters TLD’s.

All the two letters combinations of the English alphabet give 325 possible domain names. Head-massage.aa, Head-massage.ab, Head-massage.ac, Head-massage.ad etc…

All the three letters combinations of the English alphabet give 5200 possible domain names.
Head-massage.aaa, Head-massage.aab, Head-massage.aac, Head-massage.aad …… Head-massage.zzz.
The total of the two and three letters TLD’s is 5875, (algebra combinations formula). This only counts for a keyword and we didn’t take in consideration the four letters domain names which are already selling on the market. If you count three four other possible combinations of your keyword your Domain Names portfolio will be huge.
For instance if my trademark was “Head-massage” someone could easily make up a domain name like “my-Head-massage” which doubles the number. Many other skillful combinations are possible, (headmassage, myheadmassage, etc…)

Cheap International Domain Registration

Of course I might have exaggerated a bit, but the idea is that it seems unlikely to be able to buy everything on the market only to protect.

Domain Name Registration Spam – Scam

The Domain Name Scam

The Chinese Domain Name Scam is taking proportions and many of us received scary emails starting with this paragraph:
We are a domain name registration and dispute organization in Asia, which mainly deal with the global companies' domain name registration and internet Intellectual property right protection in Asia. Currently, we have a pretty important issue needing to confirm with your company.
On Nov 26, 2010, we received an application formally, one company named “Fake Company Holdings Ltd.” wanted to applied for the Internet brand “yourCompanyName.com” and some domain names through our body.

Now at first sight this looks very scary and the first reaction is to reply. Don’t do that. Delete the email right away and don’t bother unless protecting the Trademark is an issue for you. Read these two posts about how this scam messages can help you with that:
Domain Names Scam Explained
Trademark and Domain Names Protection

How does the Domain Name Scam work?

The spammer collects information from the Domain Name registration which is, in most of the cases, public. This information contains the owner name, the email address, and of course the Domain Name. This information is the base of an email sent to the CEO. The email informs the owner that another company is trying to register the domain name in cause but for another TLD.
As the owner of the domain you “get the benefit of being announced of this purchase” and are being offered to buy it yourself. For instance I own head-massage.net and someone is trying to register head-massage.tw and head-massage.cn, etc… Other country-specific flavors (.asia, .biz, .cc, .cn, .com. cn., .hk, etc.) can be mentioned. You are informed about this and offered to buy the domain or the domains. The email is devised in such way that your domains even if you don’t need it.

An example of a Domain Name Spam email

These emails are personalized to the owner/manager of a commercial Internet brand and insinuates that the brand is at risk due to a third party application being made for the respective trademark name. The nice foreign domain registrar they are will ask you if you want to secure all of the variants of your Domain Name so that you can protect your Internet brand.

Most of these SPAMS have Chinese senders. The email content is changing becoming more and more persuasive and subtle.
If you received one of these spams, paste a copy of the email in the comments. I also work as a SYS-Admin for a company with an important Domain Names portfolio and we get quite a lot of these.
Here is a copy of one of these email messages:
Subject: URGENT---dispute of internet intellectual property safeguard
(If you are not the person who is in charge of this, please transfer to the right person/department. Thank you.)

Dear CEO,

We are the department of registration service in China.we have something need to confirm with you.We formally received an application on April 27, 2009,One Japan company which self-styled "Path soft investment corp" are applying to register (my-head-massage head-massage) as internet brand name and domain names as below (head-massage.cc head-massage.name head-massage.com.hk my-head-massage.name my-head-massage.cc my-head-massage.com.hk my-head-massage.ae my-head-massage.tel my-head-massage.my head-massage.ae head-massage.tel head-massage.my. .etc).

After our initial checking,we found the internet brand name and these domain names being applied are as same as your company’s, so we need to get the confirmation from your company.If the aforesaid company is your business partner or your subsidiary company, please DO NOT reply us,we will approve the application automatically.If you have no any relationship with this company,please contact us within 10 workdays. If out of the deadline,we will approve the application submitted by "Path soft investment corp" unconditionally.

Please forward the email to your decision maker,and let them contact me in time,so that we can handle this in reasonable,Look forwarding to hearing from you.

Best Regards,

Jake Shen
Senior Consultant

If you received a similar letter please drop it in the comments area so we would have more examples.