Email Marketing – How to Avoid being placed on Spamming Lists

Filtering unsolicited email messages or SPAM is a very important issue for everybody. Companies, Internet Service Providers and Email Providers are spending more and more resources to become effective to blocking Unsolicited Emails. They will blacklist anyone who will try to send SPAM and they will stop delivering emails from sources known as spammers.
At the same time, Internet Marketing has become an important business component for most of the Companies and Email Marketing is essential for many businesses. How can a company deliver its messages to clients and not get on spam-lists? This post will try to give you some guidance on how to avoid being placed on spam lists.

SPF – Sender Policy Framework an Antispam solution

SPF – Sender Policy Framework is an open standard specifying a technical method to prevent sender address forgery.

Email address Spoofing – Someone is Using My address to Send Spam

You just got a bounce-back email saying that your email didn’t reach the destination because the recipient doesn’t exist. Nothing unusual, this is something that happens to anybody who is using email regularly; except you didn’t send that email. How could this happen? If you are an email server administrator and many of your users get this kind of bounce-back they all start to complain at once, thinking that your server has been hijacked. What can you do to stop this, and how to reassure your users that you haven’t been hijacked?