Tag Archives: web pages

What Are the Best Ways to Increase Website Link Popularity?

What is Link Popularity

Link popularity is the total number of web pages and websites that link to a web page. Link popularity is used by search engines to compare sites and rank them in search results. Search results are important for Internet Businesses because a better rank brings more visitors to your website.

What is the best method to Increase Website’s Popularity?

Generally, you will get higher rankings, consequently more traffic, if you use more than one way. You need to use every method, (article marketing, Web 2.0 marketing, social bookmarking, RSS submission, press releases, video marketing, social networking, and forum discussions). Relying on only one strategy could be the difference from good to great.

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What is the Best Linking Method?

One of the most effective linking methods is Article Marketing. The disadvantage of Article Marketing is that it is time-consuming. For any two to four links that you get, depending on the Directory’s terms, you need to write a new article with original content.
Submit your article to a good Article Directory.
Make sure you submit unique articles and do not use duplicate content even if it’s yours. Google announced that they would hunt down duplicate articles as part of their campaign of search results improvement and spam fighting. If you write good articles, you will get a lot of traffic from these articles.

SEO Optimizations

Anchor Text is a key factor in search optimization. When you publish a backlink, you have to use a relevant anchor text. You will have no benefit from irrelevant text anchors, or little benefit from poorly chosen keywords. A common mistake is to insist on the website’s name or domain name. As an Example if you owned BlaBla Directory and your domain is blabladirectory.com, there is no point to promote your site using the anchor text BlaBla Directory, because there is a small chance that someone else will rank better than you for that keyword. Promote instead Directory or List Your Site or any other search terms that make sense.
Try to post and comment on sites that do not use "no-follow" tag. Do not avoid no-follow links, are still of some value and make sense to search engines when they calculate your site’s reputation.
Relevancy is another important factor of your links. If the context of the link is not related to your website then the link values less.

Note that not all the link popularity techniques marketed as SEO services are approved by Search Engines. These are against the Terms of Service and your website could be banned for manipulating search engine results.
When considering using the services of an Internet Marketing company, ensure you fully understand all of the proposed campaign’s details.

Email address Spoofing – Someone is Using My address to Send Spam

Someone is Using Your Address to Send SPAM

You just got a bounce-back email saying that your email didn’t reach the destination because the recipient doesn’t exist. Nothing unusual, this is something that happens to anybody who is using email regularly; except you didn’t send that email. How could this happen? If you are an email server administrator and many of your users get this kind of bounce-back they all start to complain at once, thinking that your server has been hijacked. What can you do to stop this, and how to reassure your users that you haven’t been hijacked?

Sender Address Forgery known as email address spoofing is not a new technique. It is used for many things from spamming organizations to sending viruses and supporting scamming schemes where the sender fakes his identity.

Effective ways to stop Spammers to Use Your Domain Name

Publish SPF Data
SPF (Sender Policy Framework) is a method that allows you to publish which mail servers are authorized to send email for your domain. SPF uses a DNS record that tells email servers which servers are the servers that are trusted sources of email for the specific domain and how much to trust other sources of email originating from that domain. Destination servers might have the SPF checking implemented or not. Many of the today’s servers are SPF checking enabled.
Destination servers check this record and act in consequence. Anti-spam software on servers receiving emails, score an email based on SPF record and other criteria and accept or reject the email based on the total score. For instance if the SPF record tells that any emails originating from non authorized servers should not be trusted the email gets the necessary points to be treated as SPAM and it gets rejected. If the SPF record treats the non authorized servers neutral the message could pass or could be rejected if other it contains other SPAM characteristics.
Do not publish any email addresses on Web pages. This is the most common place for spammers to get valid email addresses and use them to forge email messages

If your company runs its own mail server configure it to ignore email sent to non-existent addresses in your domain. If your server sends a non-delivery report you reveal to a spammer valid addresses in your domain (the ones that don’t send NDRs). This attracts spam to those addresses. You waste bandwidth. The most common reason to send NDR’s for non-existent addresses is to let people know that they misspelled the address. Miss-addressed email can get lost easier.

If your domain gets blacklisted because of spoofing you have to contact the list which blacklisted you and show the Administrator what you did to correct the problem. This is very unlikely since the sender usually spoofs only the email sender and not the server’s address. A blacklist Admin should be able to figure out this.