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Start an Internet Store

What is an Internet Business?

An Internet Business is a business that drives most of its transactions through Internet.
A company can use the Internet in many ways to conduct its business, it can use email to reach clients and potential clients, it can use its own website to either acquire leads for selling products or sell the products directly on the Website. This Internet Business model is called E-Commerce and its main way of conducting the business is through a Website.
The early days of the e-commerce were held back by security concerns. Nowadays the security fears have lessened as the technology improved and people are confident when buying online. In fact buying online has become, for some people, the main way of purchasing goods.
Nowadays, if you have a good business idea or a good product to sell, opening your online business is almost trivial. You need a domain name, a security certificate, and a hosting company.
Initially the all of the Internet Businesses were hosted on the .com TLD, hence the name given to Internet Businesses – dotcoms. This has now changed and commercial organizations own several domain names on different TLDs.

What is e-commerce?

E-commerce is an acronym for Electronic Commerce and consists of the selling products and services over electronic systems such as the Internet and other types of computer networks. E-commerce also includes the process of marketing, delivering, servicing and paying using the Internet.
An e-commerce company is named e-tailer. E-tailers can be "pure-players" which means that the majority of operations are done on the Internet or, they can be “brick and click” e-tailers, which means that they have a physical storefront but use Internet to market their products and sometimes to complement the store sells with online sells.

Why is e-commerce so popular?

Buying online is very convenient; you can browse a search through products a lot easier than you do in a regular shop. It saves time, because you don’t have to go to the store. And usually the products are cheaper than in a regular store because an Internet Business has less expense associated with physical storage, salaries and other costs associated with a traditional store. These savings are reflected in the final cost of the product.
In fact nowadays, e-commerce has become so popular that we almost depend on it, and our lives would be more complicated if it didn’t exist. Virtually everyone has a computer, hence is a possible e-commerce client.

How Can You Start an Internet Business?

What if you don’t have a product to sell? You would like to start an Internet Business but you don’t have a product. In most of the cases that is not a problem, there is a niche for anybody. Many Internet Businesses actually, do not sell merchandise on Internet. They sell, e-Books, services, digital music, (iTunes and mp3), pay per view shows and movies, Domain Names, Websites, knowledge, and the list can continue. There are websites that live off of advertising only, they write good content and sell add space on their website.
When you plan your business, focus on the things you know very well and you are an expert in. Find your great business idea do a market analysis and start immediately. It is a good idea to buy the domain as soon as possible and start creating content right-away, even if your business will start later. Search engines rank websites using secret algorithms, but we know that the age of a domain name and the associated keywords are important parts of this algorithm.

Focus on Business not on Tools

Many people start an Internet business and lose the focus on the most important thing – the business. They start spending a lot of time on side tasks and most of the times it’s because they have chosen the wrong partner for their enterprise. It is important to choose wisely your online partner so you don’t waste your time assembling pieces of the puzzle from different providers. You need to choose a reliable and reputable partner, an established company that can offer you the tools and the support your business need.

How do you pick a good hosting company?

A good hosting company will provide you with all of the tools to start and not only. They know the market and they find out what tools you need before you do, and make them available to you. Having all of the tools integrated into one account make your life easier. You need to focus on developing your business and not on managing and finding tools.

How to Improve Internet speed at your Business

How to Improve Internet speed at your Business

If you are a Business owner or a System Administrator and the Internet connection is an important piece of your business, you probably know how difficult it is sometimes to keep a good balance between the real needs and the perfect Internet Connection.

Most of the times the first impulse is to make a connection upgrade and many times, this is the right step. Sometimes however we can improve a lot the Internet usage without upgrading. This article will show you what to do to improve the Internet speed without upgrading.

What is the Root Cause of your Slow Internet

Determine if the problem is the Internet Connection Bandwidth.
Many times the problem is the computer or the Local Area network. If your network was installed by your cousin or a friend who “New How to Do IT” it is likely that this is your problem. Check this article to learn “How to Troubleshoot a Slow Network.”(coming soon)
Use an Internet Connection Speed Test and determine if the connection performs at parameters.

Implement policies for the Internet use.

Very often companies don’t have a policy for Internet usage and employees abuse it and use it for personal use.
Educate employees about the day to day operations.
Many people don’t know what is acceptable to do and not to do on Internet. For Instance listening radio over Internet is a total waste if you don’t have huge bandwidth. Internet phones take a lot of bandwidth use whenever possible a regular phone. Video streaming are big bandwidth consumers. Users sometimes download files two or three times just because they don’t know where that file goes after the download. Many times they don’t even have the right to install or the file is already saved on an internal server. Sending files as attachments is another common mistake, especially if your mail server is hosted outside the company. Users will always prefer to send files via email than via a file server. A 15 Mb file will generate an Outlook message of around 18Mb. This 18 Mb will be uploaded to the email server which is the more painful operation on an asynchronous DSL connection (download is 3M but upload is 800K), and then will be again downloaded. If this email is sent to a few people imagine the connection bottleneck created.

Using a Caching Proxy could save you Money

If after all of the previous steps your business is still too slow you can implement a Caching Proxy. A Caching Proxy Server is an extremely useful tool to optimize Internet connection utilization and security. A Caching Proxy Server will cache the most used data and then serve it to its next client from the local copy rather than the Internet. A proxy will increase security in the company by providing an additional layer between the client and the Internet. It will help you enforce policies and control Internet Usage. It is also a great tool to log the Internet activity of your users. The downside of a proxy server is that is not easy to administrate, it needs an IT professional.

Caching Proxy Software

Two of the most used Caching Proxies are Squid and Microsoft ISA Server. Both of them are great tools extremely customizable and flexible. ISA Server is a rather expensive product but it has the advantage of a visual administration interface. On the other hand Squid is free software, but it needs command line administration. Another major advantage of Squid is that it doesn’t need too much hardware resources, and if configured properly can deliver excellent services.

A good companion for squid is a Content Filter. A content filter is a program that filters the access to Internet based on rules specified by the Administrator, public lists of known offensive websites and heuristic analysis. Two good content filtering programs are DansGuardian and SquidGuard.

Your Internet Usage Policies have to be Relaxed

As a closing paragraph I would recommend to keep a balance between business and personal use depending of the nature of your business. My experience showed that an extreme restriction would deteriorate the work climate and make your employee unhappy. On the other hand security and control of Internet Access are a very important factor and employees should understand this.