The ICANN, (Internet Corporation for Assigned Names and Numbers), board has decided in June 2011 to expand the number of generic top level domain names.
The existent 22 gTLDs that include popular TLDs such as .com, .net, .org, etc… will become limited by only the dictionary, or maybe not even that. ICANN decided to allow any word to become a gTLD, that means that domains such as .microsoft or .google or .pepsi will populate the Internet.
The applications for the new gTLDs will start from 12 January 2012 and end on 12 April 2012. Corporations, cities will most likely be among the first to apply for the new gTLDs.
The new gTLDs will not be cheap, a new gTLD will cost 185,000$, a cost that will make it unaffordable for small companies. There are more obstacles that makes it difficult to buy a gTLD. The very high required standards for the applicant’s IT infrastructure and Legal protection will make it impossible for small and medium companies to get their own gTLD.
To get one of the new gTLDs the applicant has to prove Trademark ownership for the requested domain.
The expansion of the gTLDs means a new era in communication but this will change very little, for most of the domain names owners, at least in the initial phase. ICANN expects to increase the number of gTLDs to hundreds of them. This is very little, but it’s a start.
I don’t know if this is a good thing or a bad thing? I don’t think it’s fair for business that can’t afford it, but at the same time maybe good because it will keep the internet from being polluted by all these generic TLD’s.
I personally, think it’s a good thing. Of course it’s a shame that you and I can’t afford to buy one of those. But it would be hard to administrate, think about many requests for trademarks that have other owners… It would be nightmare.
Internet will still be “polluted”. I would like to have my own dorian.com domain but that’s not possible. Maybe with the launch of a new TLD I’ll get it. What I’m trying to say is that there is a market for that so new TLD’s will appear. 🙂