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Google Plus for Business – A Must for Any Company on the Web

google+circlesGoogle Plus for Business Beyond Social a Must for Any Business

When Google has launched its new social media platform, everybody thought that this was going to be just another attempt to battle with Facebook and Twitter. Now after a few years since the launch in 2011, every business realizes that Google+ is not just another Facebook, it is way more than that, and not being on Google+ means self sabotage.

Google+ as A Content and Author Confidence Rating Platform

There is a lot happening behind the scenes, that Google won’t disclose, but SEO experts have analyzed all of the patents submitted by Google, and found a lot about their long term plans. They are planning to use their social networking platform not only for content rating, and for getting trust signals, they are also getting indicators of the authority of a web writer or a business. Google+ is a way to identify authors on the WEB, to rate and rank them, and a way to enhance the other online properties with this social layer. In fact, a Google+ profile and business page is a way to increase your website’s ranking, your website’s credibility, and a way to interlink various of your web properties, such as YouTube, website, a business page on Google, etc…

Google+ as A Content Rating and Ranking Platform

Google Plus is also a content rating platform, and this works like any other social media signals. The more vote for a content piece, the better the rankings in SERP. This is a very simplistic way to explain it, but in reality things are more complex. The number of plus ones will give a certain signal to Google, but as Matt Cutts explained, it is just a little piece of the puzzle, and social signals need to confirm every year to be taken in consideration.

Matt Cutts explained that Google’s attempts to use Twitter and Facebook signals were blocked, so they eventually stopped using these signals. However, plus ones will never be blocked, so it will always be a measurable parameter in rankings.

Furthermore, the resharing is probably the most rewarding outcome on Google Plus. A reshare is equivalent with a link to the content shared. Very simple to measure. More reshares, more backlinks.

What is very interesting, is that content liked and reshared will be pushed up in SERP for anyone in the circles involved. So Google+ authority extends onto Google’s search engine. If you get a plus one, or even better a reshare from an authority, someone with one million followers, your content will be displayed higher in SERP for that million followers. From that million followers, all the people who engaged with your post will push further your content to their followers. This is probably one of the best ways to market your content.

Google Plus Authorship and Publisher Tags

Google apparently already started to use its social media platform to get important signals about web content. Obviously, this is still a work in progress, and not all content can be rated on Google +, but most content can be rated. Besides the content quality rating role, Google + also serves as a confidence rating platform. Google authorship, implemented through rel=”author, is one of the ways Google gets its trust signals. The publisher tag is another important trust signal, and ownership verification, and this is specifically meant for businesses. It can complement the authorship tag, and it is regarded as ownership of the web content. If the publisher tag is present, it is assumed that the content belongs to a commercial entity, a business, and the author wrote that piece for the company.

Social Ads – The New Way to Advertise

Maybe it’s worth mentioning here that the advertising giant plans to implement a new way to advertise, and we can call this social advertising. No, don’t even try to compare to what Facebook does with their advertising. In fact Facebook’s advertising is far from what Google plans to do. The way this will work is by pushing ads through social authorities. Social authorities can push ads to their followers, or just ignore them. A poorly conceived advertising will not be pushed by anyone who respects their followers, so there will be a natural selection. If you look at the way Facebook advertises now, it’s just the opposite; they push any ad that brings some money. On the other hand, on Google+ good ads will look like regular content, and users will not be able to distinguish between regular posts and paid ones. Although this looks like something big businesses with serious PR budgets will benefit from, it is also a big opportunity for small businesses.

In conclusion, if you are not already on Google+ you have to be, the game is changing, and the sooner you get your Google+ business page setup, the better for your website.
For a technical person, with some social media experience, this page is a quick start to set up your Google Plus for a Business.

How To Get Followers on Google+

Google+ Power Tip – How To Get Engaging Followers

Like any social network, Google+ works better to promote your content, if you have more followers. How to get followers on Google+ though, it looks like nobody wants to connect with your personal profile, or your page? Well, you have to take action yourself if you want more attention. It’s like socializing in real life, if you open the discussion, you can get anyone to talk to you, but most people are shy, and won’t There are two approaches to getting followers, very targeted, only add people who you know are in the same niche with you, or people who expressed interest in subjects in your niche, or add people who engage, regardless of the topics they are interested in.

Google+ is not like Facebook, where you only add people if you know them. You can add people even if you don’t know them at all, the platform is meant for that, and it is created to connect people with the same interests. You will get from time to time a message like: “I don’t know you, why did you add me?”. Just remove them from circles, and let them know you did, (always politely). But if you are a Facebook power user, with a lot of followers, you already know how that works. People follow your page, or even your personal profile, if your page seems interesting, and if you have many followers. It’s the authority that creates even more authority.

*These are my two methods of growing my circle with engaging people.*
I discovered these two methods, and I believe they are the best methods.

How do I find engaging people?

How do I find engaging people on Google+ is the next logical question. Search for hot posts with many pluses and many comments, ideally in your niche, and start adding people from that post. It is that simple. They usually add you back. Trust me this is very effective. The easiest way to add people from posts is with Circloscope.

How do I find people in my niche?

This is my newest idea on how to get more targeted circles. The idea is to filter a bit the people you add in circles, and to add only people who are sharing the same interests with you.
Go to Google, the search engine, and search for a keyword in your niche. In the search results, look for the rich snippets, where it shows an author. Simply click on the author’s picture and this will bring you to the Google+ profile. Add the author in your special/niche circle.
These will be the people you want to engage on your posts. They will bring the most authority to your author rankings for that specific niche. Don’t think of them as competitors, engage in their posts, help each other establish authority. Look at it as a synergy, and as a community work. You help each-other increase your authority. It is a social network, at the end of the day…

Why Not Just Add A Lot of People?

Well, you have a limit of 5000 people per account, in other words, you cannot add more than 5000 people in your circles. That sucks, isn’t it? No, not really. You don’t need to have in your circles more than 5000 people, normally, you can’t efficiently communicate with more than a few hundred people, unless you are a genius. So if you have 100.000 followers, is totally fine, but you can’t have more than 5000 in your circles. That means you need to be a little selective.

I have heard people who added indiscriminately people in circles, so that they could be added back. Then, once they were added, they removed everyone from their circles. This way they increased their followers number. I strongly advise you against this, if you ever thought about doing it. Even if you don’t care about ethics, you will be penalized by Google, and your following might end up useless. So, don’t.

Circle Sharing for More Followers

Circle sharing is very used by many authorities on the Internet. However, I believe that there is a lot to improve on the way it is presently used. The shared circles I’ve seen lately, are just a bunch of people who are considered engagers or authorities. There are a few ways to use shared circles to get circled more:

  • You add yourself to the circle, and share it on a new post. This ensures you are in the next circle re-share/re-post, but it doesn’t ensure any re-shares, re-posts.
  • You find a circle that has less than 500 people, and ask the poster to add you on the next shared circle version. Usually, you have to demonstrate you are an engager, so you will have to repost, comment, plus one, the respective circle. This ensures you are in a circulated circle.
  • The best way, and this is almost not used on Google+, is to create and share interests circles, and share them on communities. Let’s say you are an Internet marketer, you create a circle with all of your Internet marketer contacts on G+, ask them, (using a private message), if they want to be included in a public circle, and then name the circle “The Greatest Internet Marketers”, and share it on an IM Google+ community.

 

 

How to Recover Deleted Pictures or Files – Data Recovery Tools and Techniques

Trashed hard driveHelp, I lost My Pictures!

If you lost or accidentally deleted your pictures and files, there are still great chances to recover them. As a computer geek, (I do this as a profession), I had to recover file many times. In the vast majority of time the files are recoverable, and in about 30 percent of the cases the retrieval is instant.

The key to a successful retrieval of your pictures and files is to act as soon as you discovered you lost the files, be it because an accidental deletion, or computer problems. I will explain this later in the document.

This tutorial is created for Windows computers, and it assumes you have a minimum knowledge of operating in a Windows Operating System. If you don’t know how to operate in a Windows environment, your best bet is to go to a local computer repair shop.

How To Recover Deleted Pictures or Files?

The Computer IS Fine, But My Files Are Gone

If the computer is fine and it doesn’t behave erratically, most likely you accidentally deleted your files. The first step in this case is to check in the Recycle Bin, but I bet you already did this. If you didn’t do it now. Look for pictures or maybe just a folder, If you accidentally deleted the whole folder, you won’t see the files or the pictures in the Recycle Bin, you will have to look for the folder that contains the files. This is particularly difficult if your Recycle Bin hasn’t been emptied in a while, and you have to search through thousands of files.

How to Recover Deleted Files from Recycle Bin – Advanced Tutorial

Sorting the Items In the Recycling Bin

If your Recycle Bin is empty, or you have few items, you can skip this.
To make it easier right click in the “Recycle Bin” folder and choose sort by “Date deleted”.
If the deletion was made long time ago this doesn’t make sense, and you would probably need to sort by type. Sort by type is not available by default on the Recycle bin, so you have to activate it. Right click in the Recycle Bin folder, select “Sort By”, and the choose “More”. Scroll down on the list and check the box for “Type”. Now the “Sort by type” is available from the contextual menu. When you sort by type all the folders are displayed grouped so it’s easier to find your pictures folder if it’s in the recycle bin.

httpv://www.youtube.com/watch?v=10ERJcqMWIg

Recover Deleted Pictures or Files Using “Previous Versions”
Recovering with Windows 7 Previous Versions
If your operating system is not Windows 7, you can skip this paragraph, this feature is only available on Windows 7.
If your files are located on the System drive, usually the C: drive, “Previous Version” is enabled by default. “Previous Version” it’s a feature that allows the system to store on a hidden portion of the drive, files and system settings. The files are automatically copied on the hidden folder, and stored for a limited numbers of days. When a file is modified, or deleted, the old version is stored automatically. Let’s say you deleted some pictures in the “Pictures” folder. Go to “My Computer” => C: => Users => USERNAME . Search for the “My Pictures” folder and right click on the folder. From the contextual menu select “Restore Previous Versions”. A list with snapshots of the folder will be presented. Select a previous version that you think contains the deleted files. If you accidentally deleted the files today at 11:00 AM, any snapshot previous to this date and time would contain the deleted files. Neat huh? The trick here is to act as soon as you deleted the files. The longer you wait the bigger the chances to get the good snapshot deleted are. The snapshots are deleted on a regular basis by the system, so if you wait too long, the files will be deleted.

httpv://www.youtube.com/watch?v=jnPI9p9rNkY

Lexar Media IR437 Image Rescue Software (Retail Package)

Recover your lost or deleted files with this easy to use software. The software will scan raw data on you memory card, and it will find your lost pictures.
Lexar Image Rescue has an intuitive and easy to use interface, and will scan the mass storage device, (sd cards, USB drives), for deleted image files or after reformatting your SD card. Additionally, the newest version of the software, can recover, not only image files, but many other popular document types.

This is probably one of the easiest, and most effective image recovery software.

Data Recovery Tools

Recovering Deleted Files with Data Recovery Tools

If the two methods described above didn’t work for you, that means the data has been erased from the disk. The good news is that operating systems do not really delete the files when you delete them, the OS only deletes the record from the index, so from the OS’s perspective the file doesn’t exist anymore. This is where the data recovery software comes in handy. The data recovery software scans the drive for possible files that are deleted from the index, and reassembles them for you.

As with any other recovery method the key is to act as soon as possible. The more you use your drive after the deletion, the less chances you have for a full recovery. This happens because Windows treats the portion occupied by your lost files as empty, and will start to write new data over your deleted files. The more you use the drive the more deleted data is overwritten.

The data recovery software is usually an intuitive program that can be installed on the computer, or can generate a bootable media. The purpose of the bootable media is to avoid the use of the hard drive, to maximize the chances of a full recovery, or sometimes provide an environment for un-bootable systems.
The process of recovering data with tools is very easy, and it is somewhat similar for all software, but not all data recovery programs are the same. The scanning algorithm, the reading approach are things that can make or break a recovery utility.

A few general rules for all recovery software:
To avoid further data corruption, mount the corrupted drive on another intact system. You can do this in a couple of ways:
Install the software on a separate system and attach the drive with a USB enclosure or adapter.
Create the recovery media on another computer and boot the computer with the bad drive from the bootable recovery media
Only start doing the job when you have enough time to dedicate. If you start and stop, and then start again you risk to lose more data.

How Can I Recover My Pictures After Formatting the SD Card

Pictures Recovery after Deletion or Formatting with Recovery Software

If you accidentally deleted your photos on the SD card there is no Recycle Bin for the SD card, so there is no easy way to recover them. Also it happens quite often to format your SD card and to realize that you didn’t save the pictures yet. What do we do in cases like this?
Fortunately, there is software that makes the recovery for cases like this a breeze. One of the easiest to use programs is “Sandisk RescuePro Recovery Software”.

Sandisk RescuePro Recovery Software, V3.3 Disk

It works on and card not just on Sandisk cards. It is really easy to use, and in most of the cases it is able to recover your pictures. One thing about this is that you need to wait the code for the software for a few days, but is worth. The software is actually an annual subscription, but it is very affordable.

Remember, if you deleted the pics on your card, or formatted the card, you need to stop using it immediately to insure a good recovery rate.

Recover Files from A Defective Computer

How To Recover Pictures and Files from A Defective Computer

Your computer might be defective and it won’t start. What to do in this case? First you need to assess the state of the computer and why the computer won’t start. Depending on this, you might be able to recover your files or not. In the next paragraphs I will give you tips to know what is wrong with your computer, and what to for each case.

  • If your computer boots and you can get on your Windows account, then probably the files were accidentally deleted.
  • If your computer passes the initial boot sequence but stops when loading Windows, it is the operating system that is corrupted. A re-installation could fix it, or a boot rescue CD could also fix the OS. Sometimes this could be due to bad computer RAM memory.
  • If your computer doesn’t pass the initial black screen booting sequence, something more serious could have happened, such as a defective hdd, or some other hardware problem.
  • If the computer doesn’t do anything, it is also a hardware problem. You can tackle this with a local computer shop, or proceed to moving your drive on another computer.
  • If the computer starts but it doesn’t recognizes your hard-drive, then you cannot rescue your files anymore. Actually there are data recovery services, that will disassemble your drive, and will read the data on the platters with special equipment. These are special services and are very expensive. Most of us prefer to lose the family pictures than to pay for these services.

What To Do If The Computer Won’t Boot

My Computer Won’t Boot, I Need My Pictures And Files

There are many reasons why your computer won’t boot. If you think your computer is not worth investing too much work to revive it, then the easiest way to recover your files is to take out the old hard-drive, mount it on a USB enclosure, and read it through USB on a good computer. You will be able to read your old files without any problems. This method assumes your hard-drive is not defective.For the case that Windows won’t boot because of a file-system corruption, or other Windows corruption problems, there is the Recovery Boot Disk that will allow you to boot your computer and fix a wide range of problems.

If the hard disk is the one that caused your computer to not boot, you still have good chances to recover your files, but in many cases you need a data recovery software like Data Rescue PC 3, to scan for files on the corrupted disk.

If the computer warns you before booting that there is a problem with the disk drive, you need to stop immediately using the drive if you want to maximize your chances of recovering the data. If your drive is making clicking noises, you also need to stop using it. Sometimes a hard-disk will have just enough life for a last run, so after recovery it will die.
The next step is to acquire data recovery software and install it on a good computer, and buy a USB enclosure and use it to mount the drive from the defective computer. Now connect the hard-drive to recover on the good computer and start the recovery.

Data Loss Prevention

What can I do to prevent data corruption or data loss?

  • Enable in BIOS and on the hard-drive S.M.A.R.T. This is a software utility embedded on the hard-drive that will detect when too many error corrections are occurring. Whenever this happens it means that you drive is near an imminent failure and you should backup/replace it.
  • If a message of a hard drive error appears, stop using your computer until you change the drive. You can use the computer to make a backup of your data onto another drive.
  • Check old backup tapes and copy them onto new tapes, using a temporary restore. This should happen each 10 years or more.
  • Check the data stored on CD’s and DVD’s, and recopy that media regularly. Not all CD and DVD media are equal. The factory-recorded media is the longest lasting. The media burned at home or on a computer CD-ROM unit can last between 1 to 10 years or more. So it is wise to rerecord it after a few years if you bought good quality media, or after one year if it’s on cheap media.
  • Buy an antivirus and keep it up to date.