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Link popularity is the total number of web pages and websites that link to a web page. Link popularity is used by search engines to compare sites and rank them in search results. Search results are important for Internet Businesses because a better rank brings more visitors to your website.
Today the significance of links as content access has diminished, as the emergence of search engines changed the way WEB is accessed. Today, the importance of back-links lies in search engine optimization (SEO).