Tag Archives: video

Internet Marketing – 16 Ways to Get Back-links

Why is Backlinking important for Internet Marketing

Backlinks are incoming links to a website or web page.

Inbound links were once important as a primary means of web navigation;

Today their significance has diminished as the emergence of search engines changed the way WEB is accessed. Today, the importance of backlinks lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page. Search Engines use backlinks as a parameter to determine the Page Rank of a webpage. They are still a source of traffic but is not as important as search results traffic direct traffic or advertising traffic.

Everybody has now recognized the importance of backlinking and it is an important aspect of the Internet Marketing. Some companies spend a lot of money trying to improve linking popularity and consequently Page Ranking.
There are various types of linking methods used by the Internet Marketers:

  • Reciprocal link
    Trade reciprocal links with other webmasters using a link exchange website or a script on your site. Reciprocal links do not carry the same weight as before, but it is still a good way to improve link popularity.
  • Article Marketing
    Article Marketing is a great way to obtain one-way links. Make sure you create a good resource box containing information about you and your website and attach that resource box to your articles. Distribute this to as many article directories as you can.
  • Forum signature linking
    Post on forums and share your knowledge. Create a signature that contains your website’s address. Posting on do-follow forums can be an efficient method. Do not spam forums, as this will blacklist your IP address, and your posts will be removed.
  • Blog comments
    Commenting on other’s webmasters’ blogs is an efficient way to get backlinks. Do not spam and post valuable comments that could benefit the community.
  • Image sharing
    (providing free quality images for a link-back)
  • Directory listing
    List your website to web-directories. DMOZ and Yahoo Directory are the two best ones and being listed here gives your site many points in rankings calculation.
  • Post press releases
    Underutilized method, great for a short time span popularity gain in Search Engines.
  • Blogging
    Very effective since you decide how many links you want to post on your blog, but can be time consuming.
  • Link-bait
    (Writing great article to which other webmaster will link to. Slow method for link building but is the most natural and provides the most stable back-links.)
  • Social Bookmarking
    The more bookmarked your site the better your rankings. Submit at the most popular Bookmarking sites and ask your friends to bookmark you.
  • Buying links from a web 2.0 site
    There are plenty of web sites that will sell you links. Beware that this is against the T.O.S. of search engines.
  • Video posting
    Posting videos to youtube, metacafe, etc… and attach your website’s link to it. This will not only provide you with a backlink, but will bring you traffic as well.
  • Social media links
    Links listed to Facebook or Twitter will convince Search Engines of the popularity of your page.
  • Create a WordPress plugin
    A great way to create back-links, but it is expensive. If you are a PHP programmer, and would like to start such a project, contact me.
  • Create a WordPress or Blogger template and give it free.
    A link to your website will be included in all of the websites that use your theme or template.
  • RSS publishing

As a rule for getting your backlinks, do not focus on one method. Use all of them because the diversity of links and link types will bring the value and will suggest Search Engines that the links are naturally built.

Link building won’t do anything for you if you don’t have content. There is no reason to conduct an Internet campaign for a website that doesn’t have any content.

How to Improve Internet speed at your Business

How to Improve Internet speed at your Business

If you are a Business owner or a System Administrator and the Internet connection is an important piece of your business, you probably know how difficult it is sometimes to keep a good balance between the real needs and the perfect Internet Connection.

Most of the times the first impulse is to make a connection upgrade and many times, this is the right step. Sometimes however we can improve a lot the Internet usage without upgrading. This article will show you what to do to improve the Internet speed without upgrading.

What is the Root Cause of your Slow Internet

Determine if the problem is the Internet Connection Bandwidth.
Many times the problem is the computer or the Local Area network. If your network was installed by your cousin or a friend who “New How to Do IT” it is likely that this is your problem. Check this article to learn “How to Troubleshoot a Slow Network.”(coming soon)
Use an Internet Connection Speed Test and determine if the connection performs at parameters.

Implement policies for the Internet use.

Very often companies don’t have a policy for Internet usage and employees abuse it and use it for personal use.
Educate employees about the day to day operations.
Many people don’t know what is acceptable to do and not to do on Internet. For Instance listening radio over Internet is a total waste if you don’t have huge bandwidth. Internet phones take a lot of bandwidth use whenever possible a regular phone. Video streaming are big bandwidth consumers. Users sometimes download files two or three times just because they don’t know where that file goes after the download. Many times they don’t even have the right to install or the file is already saved on an internal server. Sending files as attachments is another common mistake, especially if your mail server is hosted outside the company. Users will always prefer to send files via email than via a file server. A 15 Mb file will generate an Outlook message of around 18Mb. This 18 Mb will be uploaded to the email server which is the more painful operation on an asynchronous DSL connection (download is 3M but upload is 800K), and then will be again downloaded. If this email is sent to a few people imagine the connection bottleneck created.

Using a Caching Proxy could save you Money

If after all of the previous steps your business is still too slow you can implement a Caching Proxy. A Caching Proxy Server is an extremely useful tool to optimize Internet connection utilization and security. A Caching Proxy Server will cache the most used data and then serve it to its next client from the local copy rather than the Internet. A proxy will increase security in the company by providing an additional layer between the client and the Internet. It will help you enforce policies and control Internet Usage. It is also a great tool to log the Internet activity of your users. The downside of a proxy server is that is not easy to administrate, it needs an IT professional.

Caching Proxy Software

Two of the most used Caching Proxies are Squid and Microsoft ISA Server. Both of them are great tools extremely customizable and flexible. ISA Server is a rather expensive product but it has the advantage of a visual administration interface. On the other hand Squid is free software, but it needs command line administration. Another major advantage of Squid is that it doesn’t need too much hardware resources, and if configured properly can deliver excellent services.

A good companion for squid is a Content Filter. A content filter is a program that filters the access to Internet based on rules specified by the Administrator, public lists of known offensive websites and heuristic analysis. Two good content filtering programs are DansGuardian and SquidGuard.

Your Internet Usage Policies have to be Relaxed

As a closing paragraph I would recommend to keep a balance between business and personal use depending of the nature of your business. My experience showed that an extreme restriction would deteriorate the work climate and make your employee unhappy. On the other hand security and control of Internet Access are a very important factor and employees should understand this.