Tag Archives: SEO

What Are the Best Ways to Increase Website Link Popularity?

What is Link Popularity

Link popularity is the total number of web pages and websites that link to a web page. Link popularity is used by search engines to compare sites and rank them in search results. Search results are important for Internet Businesses because a better rank brings more visitors to your website.

What is the best method to Increase Website’s Popularity?

Generally, you will get higher rankings, consequently more traffic, if you use more than one way. You need to use every method, (article marketing, Web 2.0 marketing, social bookmarking, RSS submission, press releases, video marketing, social networking, and forum discussions). Relying on only one strategy could be the difference from good to great.

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What is the Best Linking Method?

One of the most effective linking methods is Article Marketing. The disadvantage of Article Marketing is that it is time-consuming. For any two to four links that you get, depending on the Directory’s terms, you need to write a new article with original content.
Submit your article to a good Article Directory.
Make sure you submit unique articles and do not use duplicate content even if it’s yours. Google announced that they would hunt down duplicate articles as part of their campaign of search results improvement and spam fighting. If you write good articles, you will get a lot of traffic from these articles.

SEO Optimizations

Anchor Text is a key factor in search optimization. When you publish a backlink, you have to use a relevant anchor text. You will have no benefit from irrelevant text anchors, or little benefit from poorly chosen keywords. A common mistake is to insist on the website’s name or domain name. As an Example if you owned BlaBla Directory and your domain is blabladirectory.com, there is no point to promote your site using the anchor text BlaBla Directory, because there is a small chance that someone else will rank better than you for that keyword. Promote instead Directory or List Your Site or any other search terms that make sense.
Try to post and comment on sites that do not use "no-follow" tag. Do not avoid no-follow links, are still of some value and make sense to search engines when they calculate your site’s reputation.
Relevancy is another important factor of your links. If the context of the link is not related to your website then the link values less.

Note that not all the link popularity techniques marketed as SEO services are approved by Search Engines. These are against the Terms of Service and your website could be banned for manipulating search engine results.
When considering using the services of an Internet Marketing company, ensure you fully understand all of the proposed campaign’s details.

Internet Marketing – 16 Ways to Get Back-links

Why is Backlinking important for Internet Marketing

Backlinks are incoming links to a website or web page.

Inbound links were once important as a primary means of web navigation;

Today their significance has diminished as the emergence of search engines changed the way WEB is accessed. Today, the importance of backlinks lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page. Search Engines use backlinks as a parameter to determine the Page Rank of a webpage. They are still a source of traffic but is not as important as search results traffic direct traffic or advertising traffic.

Everybody has now recognized the importance of backlinking and it is an important aspect of the Internet Marketing. Some companies spend a lot of money trying to improve linking popularity and consequently Page Ranking.
There are various types of linking methods used by the Internet Marketers:

  • Reciprocal link
    Trade reciprocal links with other webmasters using a link exchange website or a script on your site. Reciprocal links do not carry the same weight as before, but it is still a good way to improve link popularity.
  • Article Marketing
    Article Marketing is a great way to obtain one-way links. Make sure you create a good resource box containing information about you and your website and attach that resource box to your articles. Distribute this to as many article directories as you can.
  • Forum signature linking
    Post on forums and share your knowledge. Create a signature that contains your website’s address. Posting on do-follow forums can be an efficient method. Do not spam forums, as this will blacklist your IP address, and your posts will be removed.
  • Blog comments
    Commenting on other’s webmasters’ blogs is an efficient way to get backlinks. Do not spam and post valuable comments that could benefit the community.
  • Image sharing
    (providing free quality images for a link-back)
  • Directory listing
    List your website to web-directories. DMOZ and Yahoo Directory are the two best ones and being listed here gives your site many points in rankings calculation.
  • Post press releases
    Underutilized method, great for a short time span popularity gain in Search Engines.
  • Blogging
    Very effective since you decide how many links you want to post on your blog, but can be time consuming.
  • Link-bait
    (Writing great article to which other webmaster will link to. Slow method for link building but is the most natural and provides the most stable back-links.)
  • Social Bookmarking
    The more bookmarked your site the better your rankings. Submit at the most popular Bookmarking sites and ask your friends to bookmark you.
  • Buying links from a web 2.0 site
    There are plenty of web sites that will sell you links. Beware that this is against the T.O.S. of search engines.
  • Video posting
    Posting videos to youtube, metacafe, etc… and attach your website’s link to it. This will not only provide you with a backlink, but will bring you traffic as well.
  • Social media links
    Links listed to Facebook or Twitter will convince Search Engines of the popularity of your page.
  • Create a WordPress plugin
    A great way to create back-links, but it is expensive. If you are a PHP programmer, and would like to start such a project, contact me.
  • Create a WordPress or Blogger template and give it free.
    A link to your website will be included in all of the websites that use your theme or template.
  • RSS publishing

As a rule for getting your backlinks, do not focus on one method. Use all of them because the diversity of links and link types will bring the value and will suggest Search Engines that the links are naturally built.

Link building won’t do anything for you if you don’t have content. There is no reason to conduct an Internet campaign for a website that doesn’t have any content.

The Domain Name Scam Explained

Domain Name

Protect your Domain Name?

If you are a Domain Name owner and make business on Internet you know that your Domain Name is one of your biggest assets.

You wouldn’t give away any traffic resulted in misspelling of your domain name or traffic generated by similar domain names.
There are actually people on Internet who specialize in stealing traffic from other companies. They do this by using domain names similar to successful companies. However this is less feasible these days because domain name doesn’t carry too much weight in SEO.
If someone would try to register your domain name, what would be your reaction? Your first reaction, of course, would be to protect your domain name. You want to buy that domain so nobody else could use it and steal your traffic. This is a natural reaction; you are trying to protect your asset.
This weakness is exploited by a large number of companies, (mostly Chinese), specialized in this type of scam.
There is nothing wrong to secure that domain name, if you think it makes sense for your business, many companies do this, just don’t buy the domain name from the spammers. Buy that domain from a reputable registrar instead.

How does the Domain Name Scam work?

The spammer collects information from the Domain Name registration which is, in most of the cases, public. This information contains the owner name, the email address, and of course the Domain Name. This information is enough to devise an email which will be sent to the CEO. The email informs the owner that another company is trying to register the domain name in cause but for another TLD or ccTLD.
As the owner of the domain you “get the benefit of being announced of this purchase” and are being offered to buy it yourself.

For instance you own domain.com and someone is trying to register domain.tw and domain.cn, etc… Other country-specific flavors (.asia, .biz, .cc, .cn, .com. cn., .hk, etc.) can be mentioned. You are informed about this and offered to buy the domain or the domains.

Scenarios when Contacted by a Domain Name Scammer

At this point there are a few possible scenarios:

First scenario: You don’t really need the domain names but you fall for the scam and say “yes, please register all of these domains for me”.
This is the worst case. These types of companies are ghost companies that charge you three to ten times the regular price of the domain. Sometimes, if you don’t pay attention to all the registration details the scammers will register themselves as registrant and administrative contacts and they will keep themselves in the loop trying to reap you off more down the road.
Second scenario: You look at the domain names list they sent you, you pick the ones you are interested to protect and register them at a serious registrar for a fair price. See this post about Protecting the Trademark by Registering Domain Names. You might have a Web Marketing strategy that involves buying those domain names. In this case the scammers made you a favor reminding you to buy some domains that you missed.
Third scenario: You simply ignore the email; you don’t care if someone registers the domain domain.cn, these days a domain name doesn’t count that much for the traffic as it used to. The content is king and traffic leaking is almost impossible only using a domain name. Protecting your Trademark is your lawyer’s job and there is no need to buy everything on the market to protect your Trademark. See this article about the defensive domain buying: Protecting your Trademark by buying as many as possible domain names.

The decision is not always simple and it depends on your business needs. You could go with either the second or the third scenario.
You can Buy International Domain Names at fair prices at: Go Daddy Bulk Domain Registration

Regardless of your business needs you will probably want to avoid buying these domains from the scammers.

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