Tag Archives: information

Internet Marketing – 16 Ways to Get Back-links

Why is Backlinking important for Internet Marketing

Backlinks are incoming links to a website or web page.

Inbound links were once important as a primary means of web navigation;

Today their significance has diminished as the emergence of search engines changed the way WEB is accessed. Today, the importance of backlinks lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page. Search Engines use backlinks as a parameter to determine the Page Rank of a webpage. They are still a source of traffic but is not as important as search results traffic direct traffic or advertising traffic.

Everybody has now recognized the importance of backlinking and it is an important aspect of the Internet Marketing. Some companies spend a lot of money trying to improve linking popularity and consequently Page Ranking.
There are various types of linking methods used by the Internet Marketers:

  • Reciprocal link
    Trade reciprocal links with other webmasters using a link exchange website or a script on your site. Reciprocal links do not carry the same weight as before, but it is still a good way to improve link popularity.
  • Article Marketing
    Article Marketing is a great way to obtain one-way links. Make sure you create a good resource box containing information about you and your website and attach that resource box to your articles. Distribute this to as many article directories as you can.
  • Forum signature linking
    Post on forums and share your knowledge. Create a signature that contains your website’s address. Posting on do-follow forums can be an efficient method. Do not spam forums, as this will blacklist your IP address, and your posts will be removed.
  • Blog comments
    Commenting on other’s webmasters’ blogs is an efficient way to get backlinks. Do not spam and post valuable comments that could benefit the community.
  • Image sharing
    (providing free quality images for a link-back)
  • Directory listing
    List your website to web-directories. DMOZ and Yahoo Directory are the two best ones and being listed here gives your site many points in rankings calculation.
  • Post press releases
    Underutilized method, great for a short time span popularity gain in Search Engines.
  • Blogging
    Very effective since you decide how many links you want to post on your blog, but can be time consuming.
  • Link-bait
    (Writing great article to which other webmaster will link to. Slow method for link building but is the most natural and provides the most stable back-links.)
  • Social Bookmarking
    The more bookmarked your site the better your rankings. Submit at the most popular Bookmarking sites and ask your friends to bookmark you.
  • Buying links from a web 2.0 site
    There are plenty of web sites that will sell you links. Beware that this is against the T.O.S. of search engines.
  • Video posting
    Posting videos to youtube, metacafe, etc… and attach your website’s link to it. This will not only provide you with a backlink, but will bring you traffic as well.
  • Social media links
    Links listed to Facebook or Twitter will convince Search Engines of the popularity of your page.
  • Create a WordPress plugin
    A great way to create back-links, but it is expensive. If you are a PHP programmer, and would like to start such a project, contact me.
  • Create a WordPress or Blogger template and give it free.
    A link to your website will be included in all of the websites that use your theme or template.
  • RSS publishing

As a rule for getting your backlinks, do not focus on one method. Use all of them because the diversity of links and link types will bring the value and will suggest Search Engines that the links are naturally built.

Link building won’t do anything for you if you don’t have content. There is no reason to conduct an Internet campaign for a website that doesn’t have any content.

How to – Debian Static IP Configuration

On a basic Debian machine without a graphical interface assigning the same IP address all the times can be achieved in two ways.

Static IP Address

To configure a static IP, (an IP that will never change), and not use DHCP you must edit the file /etc/networking/interfaces.
Insert the following code at the end of the file and don’t change anything else unless you know what you do:

# The first network card – this entry was created during the Debian installation
# (network, broadcast and gateway are optional)
#Private Interface
iface eth0 inet static
address 192.168.0.254
netmask 255.255.255.0
network 192.168.0.0
broadcast 192.168.0.255
## only use gateway if your machine is not multi-homed, (two network cards). You can only have a default route.
# gateway 192.168.0.1

In our case the IP of the Debian machine is 192.168.0.254. The gateway, (the router), is 192.168.0.1 and it is a standard Class C network.

To refresh the network configuration without restarting the server execute:
/etc/init.d/networking restart

If that doesn’t work reboot the machine (reboot or init 6).

For a second network card you should add at the end of the file another entry for your second card:
#External interface
iface eth1 inet static
address 1.1.2.2
netmask 255.255.255.0
network 1.1.2.0
gateway 1.1.2.254

Check the new configuration by issuing the command:
ifconfig

DHCP Reserved address

If you want to set this via DHCP you have to make a reservation into your DHCP server for your network card’s MAC address.
You can find your MAC address by using the command ifconfig.
The server will spit some information on the screen that looks like this:
eth0 Link encap:Ethernet HWaddr 00:33:ff:c4:2f:2b
inet addr:192.168.0.254 Bcast:192.168.10.255 Mask:255.255.255.0
inet6 addr: fe80::230:f4ff:fdd4:bf33/64 Scope:Link
UP BROADCAST RUNNING MULTICAST MTU:1500 Metric:1
RX packets:93373 errors:0 dropped:0 overruns:0 frame:0
TX packets:38320 errors:0 dropped:0 overruns:0 carrier:0
collisions:0 txqueuelen:1000
RX bytes:76539317 (72.9 MiB) TX bytes:5551726 (5.2 MiB)
Interrupt:17 Base address:0x6000

The first line is the one you are interested in:
HWaddr 00:33:ff:c4:2f:2b
In your DHCP server make a reservation using 0033ffc42f2b as your MAC address. Note the removal of the colons in between.
Reboot the server and when the machine will try to renegociate its IP address the DHCP server will assign it the newly reserver address.

If you want to add a static route on your Debian machine edit your /etc/networking/interfaces file and add the following two lines at the end of your eth1, (eth0), configuration.
up route add -net 192.168.22.0 netmask 255.255.255.0 gw 192.168.100.254
down route del -net 192.168.22.0 netmask 255.255.255.0 gw 192.168.100.254
The two lines tell Debian to add a static route when the computer boots, and to remove the static route when it shuts down.

The parameters mean: 192.168.22.0 is the network you want to make your Debian machine aware of; 255.255.255.0 is the netmask of your added network, 192.168.100.254 is the gateway to that network.

Why would you need a static network? In our configuration example your default route is through your public network interface.
Any additional internal networks or VPN’s will not be available. The configuration above tells your Debian machine how to reach any VPN or networks not reachable via the default Network.

There is another change needed if you plan to configure this machine as a simple router. You need to enable IP forwarding, in other words allow the machine to forward traffic for its clients.
# nano /etc/sysctl.conf
Change the following line : net.ipv4.ip_forward = 0
to net.ipv4.ip_forward = 1

Reboot the machine to make the setting active, or issue the following command to make the kernel aware of the change:
# echo 1 > /proc/sys/net/ipv4/ip_forward

Why do you want your Debian machine to connect to other networks or VPN’s? If your machine is a proxy, or a gateway it needs to know where to route packets for its clients. Even if your remote networks or VPN’s have their own proxy, if you have a shared server in one of these networks you need to make it available for your users. It is easier to maintain a static route on one server than add it to all of the clients.