Category Archives: Social Media

How To Effectively Manage Google Plus Circles

For businesses present on Google+, or for authors, or for anyone who has many followers on Google Plus, managing their circles can get very complicated, and after a certain number of people in their circles, can even get unmanageable without a software tool. This page will guide you through many of the tasks needed to s
uccessfully manage your circles, will give you some tips and tricks, and present you advanced tools, to take this even further.

Simple Guidelines To Manage Google Plus Circles


Google-Plus-CirclesWhy Do We Need to Manage Google+ Circles?

Here are some basic rules to manage Google Plus circles, and these can be easily performed without any software tool.

Manage Effectively How You Share Content

Google+ circles are just a way to organize the people you want to connect to. It allows you to place these people in circles, based on relationship, (family, friends, coworkers, clients, etc…), based on interests, (web writers, pet lovers, art lovers, music fans, etc…), or any other criteria that makes sense to you. Think about circles as a way to place your social contacts into relevant containers. The concept behind circles is to easily choose what to share, with whom, and in what way. You can share content with certain circles only, or with the public. When you share pictures with the public, they can be seen by everyone, and reshared. When you share pictures with circles they will only be shared with that specific circle, and even better, they can’t be reshared with the public. That allows a bit more control of who sees private pictures, that you don’t  necessarily want to be spread over the Internet, but they are fun to share with your close friends.

In a similar way, a marketer can post a great promotion, and share it with a specific circle of people who expressed their wish to receive such promotions. This would not be pushed into everybody’s stream, so it’s not spammy at all. This technique is used more and more by marketers on Google Plus.

Blocking Spammers and Other People

One of the problems on social networks are the spammers. Some people don’t want to be added into circles, because they are more exposed to spamming and unwanted content. They are somewhat right, but not entirely. Some “ingenious marketers“, (read spammers), realized that sharing to circles ensures 100% distribution, whereas sharing to “Public”, doesn’t guarantee any distribution at all. This was exploited to ensure a higher rate of distribution. Well that’s fine, if someone will add you to their circles just to spam you, you can block them, and report them. Google will eventually remove the account if many reports are received for the account. Here is how you block them: Click on the link to their profile, this will bring to to their Google Plus profile page. On the upper left side, under the profile picture, there is a little arrow sign, click on that, and this will give you two options: block and report, or mute. Choose accordingly. I personally report people very rarely, the antispam functions very well on Google+. But I have muted, and blocked maybe 10 people until now. Take a look at the picture below, it’s just a dummy account, that I am using to demonstrate circle management.

Block or Mute A Google Plus Profile

In conclusion, there is no reason to be reluctant to get followed by unknown people, unless you want to duplicate the Facebook on Google+, which is totally doable, but with some extra features.

Why do you need to manage your circles?

Manage Circles To Keep Engaging People Only

The short answer is that you have a limit of people you can follow, and that limit is 5000 people. If you rely on the people you follow to make some noise, and spread your message across, you need engaging, active people. You need to understand who are your engaging followers, which are the inactive people in your circles, and based on that , remove some of the people you follow. Abit more about Circloscope’s features later on the page. For instance, if out of the 5000 people you follow, you get only 2 or three plus ones, or comments, maybe that says something about their engagement with your content. You also have to take in consideration your contribution to their posts. If you never engage in their posts, don’t expect a different treatment from them, but that’s another story, about engaging with your audience.

Manage Follow-Backs

One aspect of of marketing on Google Plus is followers base growth. In other words, the more followers you have the better exposure your content, your posts, and your company will have. Usually, when you follow someone they will follow you back, so potentially, every one of the persons you follow can be a follower. From this perspective you would like to know exactly who followed you back, and who didn’t, and with that knowledge, decide who to keep in your circle and who not, to make place for people who are interested about you or your business. This is a task that you can’t perform without Circloscope.

Circles Relevance

Your circles need to be managed for relevance as well. People you follow need to be in your niche, this is because that gives more relevance to your content, and because they are more likely to engage with content they know about. Don’t think about it as competing with webmasters in your niche, think about it as collaborating to increase the relevancy of everyone. Let’s say your niche is massage therapy, if you get engagement from massage therapists on a post, Google will immediately detect the authority of those engagers, and rank that post, and the linked content, and yourself as an author, or publisher better. So, following the right people is an important aspect of your marketing strategy on Google+. Obviously, this is a tedious task if you do it manually, but with a software tool such as Circloscope, it is so much easier.

 Circloscope – Circle Management Software

Circloscope is a Chrome extension, for Managing Google Plus Circles.

There aren’t many such tools on the market, in fact, I think this is the only tool that allows you to manage Google Plus circles. Circloscope can help you with these tasks and many more:

  • circle growth
  • connect with the right people, (find engagers, and influencers)
  • find event engagers, (targeted audience)
  • clean up circles, (easily find people who didn’t follow you, and find inactive people)
  • many, many more features in a dedicated article.

To get started with Circloscope go to circloscope.com to try their free gversion. For the full version follow this link: Circloscope Premium.

Google Plus for Business – A Must for Any Company on the Web

google+circlesGoogle Plus for Business Beyond Social a Must for Any Business

When Google has launched its new social media platform, everybody thought that this was going to be just another attempt to battle with Facebook and Twitter. Now after a few years since the launch in 2011, every business realizes that Google+ is not just another Facebook, it is way more than that, and not being on Google+ means self sabotage.

Google+ as A Content and Author Confidence Rating Platform

There is a lot happening behind the scenes, that Google won’t disclose, but SEO experts have analyzed all of the patents submitted by Google, and found a lot about their long term plans. They are planning to use their social networking platform not only for content rating, and for getting trust signals, they are also getting indicators of the authority of a web writer or a business. Google+ is a way to identify authors on the WEB, to rate and rank them, and a way to enhance the other online properties with this social layer. In fact, a Google+ profile and business page is a way to increase your website’s ranking, your website’s credibility, and a way to interlink various of your web properties, such as YouTube, website, a business page on Google, etc…

Google+ as A Content Rating and Ranking Platform

Google Plus is also a content rating platform, and this works like any other social media signals. The more vote for a content piece, the better the rankings in SERP. This is a very simplistic way to explain it, but in reality things are more complex. The number of plus ones will give a certain signal to Google, but as Matt Cutts explained, it is just a little piece of the puzzle, and social signals need to confirm every year to be taken in consideration.

Matt Cutts explained that Google’s attempts to use Twitter and Facebook signals were blocked, so they eventually stopped using these signals. However, plus ones will never be blocked, so it will always be a measurable parameter in rankings.

Furthermore, the resharing is probably the most rewarding outcome on Google Plus. A reshare is equivalent with a link to the content shared. Very simple to measure. More reshares, more backlinks.

What is very interesting, is that content liked and reshared will be pushed up in SERP for anyone in the circles involved. So Google+ authority extends onto Google’s search engine. If you get a plus one, or even better a reshare from an authority, someone with one million followers, your content will be displayed higher in SERP for that million followers. From that million followers, all the people who engaged with your post will push further your content to their followers. This is probably one of the best ways to market your content.

Google Plus Authorship and Publisher Tags

Google apparently already started to use its social media platform to get important signals about web content. Obviously, this is still a work in progress, and not all content can be rated on Google +, but most content can be rated. Besides the content quality rating role, Google + also serves as a confidence rating platform. Google authorship, implemented through rel=”author, is one of the ways Google gets its trust signals. The publisher tag is another important trust signal, and ownership verification, and this is specifically meant for businesses. It can complement the authorship tag, and it is regarded as ownership of the web content. If the publisher tag is present, it is assumed that the content belongs to a commercial entity, a business, and the author wrote that piece for the company.

Social Ads – The New Way to Advertise

Maybe it’s worth mentioning here that the advertising giant plans to implement a new way to advertise, and we can call this social advertising. No, don’t even try to compare to what Facebook does with their advertising. In fact Facebook’s advertising is far from what Google plans to do. The way this will work is by pushing ads through social authorities. Social authorities can push ads to their followers, or just ignore them. A poorly conceived advertising will not be pushed by anyone who respects their followers, so there will be a natural selection. If you look at the way Facebook advertises now, it’s just the opposite; they push any ad that brings some money. On the other hand, on Google+ good ads will look like regular content, and users will not be able to distinguish between regular posts and paid ones. Although this looks like something big businesses with serious PR budgets will benefit from, it is also a big opportunity for small businesses.

In conclusion, if you are not already on Google+ you have to be, the game is changing, and the sooner you get your Google+ business page setup, the better for your website.
For a technical person, with some social media experience, this page is a quick start to set up your Google Plus for a Business.

Google Plus for Business Setup

Google+ logoGoogle Plus, the new and upcoming social media platform, aims to be a bit more than that. Google disguises a complex social rating machinery, into its social media platform. Any serious business that is present on the WEB should setup a Google plus page, and be active on the platform. Google+ is still a young platform, but it is constantly growing, and the potential is huge.

Create or Update Your Google+ User Profile

To set up Google + for a business, you need to have a Google account.  If you use Gmail, that account can be used to set up your Google+ user profile. IMPORTANT: use real data for your Google account, it is very important to be trusted. If you have an Adwords account it means you have done business with Google before, and they know you are a real person. Either way go to plus.google.com and login, or create an account. Fill in all of the profile’s fields, trying to be as meaningful as possible, and to create a great image. This profile will help you later get more followers for both your personal profile, and your business’s page. SOme of the settings can be hidden, if you have any concerns, but I think that the more transparent you are, the better for your business. The more information you enter, the easier will be for Google to connect you with the right people. For more information on how to setup a profile check this page: How To Set Up a Google Plus Profile

Google Plus For Business Setup – Step By Step

Story Google+

Once you have your user profile properly set up, you can proceed to your page creation.  The page is your way to make your business known, stand out from the crowd, and to let people know what is your business about. Even if your business is well known, you have the opportunity to promote aspects of your business that do not fit on your web page.

Make sure you fill in all the fields possible on your page, you upload a nice, original image for the cover. This should be an image that represents your business, and the recommended size is 1080 x 608.

The tagline and the introduction are your opportunity to reinforce your business values, or to stand out.

On the links section enter your website’s address, this is particularly important for verifying your affiliation with the website. Also add any other pages, or websites that are pertinent, secondary business websites, Facebook, or Twitter profiles, Google communities, forums, etc… These pages and sites make up your business online portfolio, and listing them on your page increases their authority, and allows Google to better understand your business.

When you list your website, you will also be asked to verify your website, this means you have to add on your website, a link to your page. The link is specially crafted to include the rel=”publisher” tag. This tag should actually be present on all of your pages, this associates your business, with your web content, and your Google+ page.
On the contact field put your business’s contact information such as phone number, and a contact page. You might want to avoid listing an email address, because this could be spammed, but you can list one if you are willing to change that often.

Profile-Photo
change the profile picture

Lastly, you need to change your profile picture, if you haven’t already done so as part of the setup wizard. The picture could be your business logo, a picture of your product, an image showing the owner, or anything that is not generic, and can be easily identifiable with your business. Do not forget to add this image to your page as this is how Google+ users will see your profile when you post on behalf of the page.

Now that you have a page on Google+ you can start posting interesting things, and get new followers. A quick start is my page about How To Get Followers on Google+