For businesses present on Google+, or for authors, or for anyone who has many followers on Google Plus, managing their circles can get very complicated, and after a certain number of people in their circles, can even get unmanageable without a software tool. This page will guide you through many of the tasks needed to s
uccessfully manage your circles, will give you some tips and tricks, and present you advanced tools, to take this even further.
Simple Guidelines To Manage Google Plus Circles
Here are some basic rules to manage Google Plus circles, and these can be easily performed without any software tool.
Manage Effectively How You Share Content
Google+ circles are just a way to organize the people you want to connect to. It allows you to place these people in circles, based on relationship, (family, friends, coworkers, clients, etc…), based on interests, (web writers, pet lovers, art lovers, music fans, etc…), or any other criteria that makes sense to you. Think about circles as a way to place your social contacts into relevant containers. The concept behind circles is to easily choose what to share, with whom, and in what way. You can share content with certain circles only, or with the public. When you share pictures with the public, they can be seen by everyone, and reshared. When you share pictures with circles they will only be shared with that specific circle, and even better, they can’t be reshared with the public. That allows a bit more control of who sees private pictures, that you don’t necessarily want to be spread over the Internet, but they are fun to share with your close friends.
In a similar way, a marketer can post a great promotion, and share it with a specific circle of people who expressed their wish to receive such promotions. This would not be pushed into everybody’s stream, so it’s not spammy at all. This technique is used more and more by marketers on Google Plus.
Blocking Spammers and Other People
One of the problems on social networks are the spammers. Some people don’t want to be added into circles, because they are more exposed to spamming and unwanted content. They are somewhat right, but not entirely. Some “ingenious marketers“, (read spammers), realized that sharing to circles ensures 100% distribution, whereas sharing to “Public”, doesn’t guarantee any distribution at all. This was exploited to ensure a higher rate of distribution. Well that’s fine, if someone will add you to their circles just to spam you, you can block them, and report them. Google will eventually remove the account if many reports are received for the account. Here is how you block them: Click on the link to their profile, this will bring to to their Google Plus profile page. On the upper left side, under the profile picture, there is a little arrow sign, click on that, and this will give you two options: block and report, or mute. Choose accordingly. I personally report people very rarely, the antispam functions very well on Google+. But I have muted, and blocked maybe 10 people until now. Take a look at the picture below, it’s just a dummy account, that I am using to demonstrate circle management.
In conclusion, there is no reason to be reluctant to get followed by unknown people, unless you want to duplicate the Facebook on Google+, which is totally doable, but with some extra features.
Why do you need to manage your circles?
Manage Circles To Keep Engaging People Only
The short answer is that you have a limit of people you can follow, and that limit is 5000 people. If you rely on the people you follow to make some noise, and spread your message across, you need engaging, active people. You need to understand who are your engaging followers, which are the inactive people in your circles, and based on that , remove some of the people you follow. Abit more about Circloscope’s features later on the page. For instance, if out of the 5000 people you follow, you get only 2 or three plus ones, or comments, maybe that says something about their engagement with your content. You also have to take in consideration your contribution to their posts. If you never engage in their posts, don’t expect a different treatment from them, but that’s another story, about engaging with your audience.
One aspect of of marketing on Google Plus is followers base growth. In other words, the more followers you have the better exposure your content, your posts, and your company will have. Usually, when you follow someone they will follow you back, so potentially, every one of the persons you follow can be a follower. From this perspective you would like to know exactly who followed you back, and who didn’t, and with that knowledge, decide who to keep in your circle and who not, to make place for people who are interested about you or your business. This is a task that you can’t perform without Circloscope.
Your circles need to be managed for relevance as well. People you follow need to be in your niche, this is because that gives more relevance to your content, and because they are more likely to engage with content they know about. Don’t think about it as competing with webmasters in your niche, think about it as collaborating to increase the relevancy of everyone. Let’s say your niche is massage therapy, if you get engagement from massage therapists on a post, Google will immediately detect the authority of those engagers, and rank that post, and the linked content, and yourself as an author, or publisher better. So, following the right people is an important aspect of your marketing strategy on Google+. Obviously, this is a tedious task if you do it manually, but with a software tool such as Circloscope, it is so much easier.
Circloscope – Circle Management Software
Circloscope is a Chrome extension, for Managing Google Plus Circles.
There aren’t many such tools on the market, in fact, I think this is the only tool that allows you to manage Google Plus circles. Circloscope can help you with these tasks and many more:
- circle growth
- connect with the right people, (find engagers, and influencers)
- find event engagers, (targeted audience)
- clean up circles, (easily find people who didn’t follow you, and find inactive people)
- many, many more features in a dedicated article.