Category Archives: Internet Marketing

Email Marketing – How to Avoid being placed on Spamming Lists

Filtering unsolicited email messages or SPAM is a very important issue for everybody. Companies, Internet Service Providers and Email Providers are spending more and more resources to become effective to blocking Unsolicited Emails. They will blacklist anyone who will try to send SPAM and they will stop delivering emails from sources known as spammers.
At the same time, Internet Marketing has become an important business component for most of the Companies and Email Marketing is essential for many businesses. How can a company deliver its messages to clients and not get on spam-lists? This post will try to give you some guidance on how to avoid being placed on spam lists.

Rules to avoid being placed on Spamming Lists

User related rules

  • Check the subject line of your email. Do not leave the subject line blank, have a long string of "Re:" or "Fwd:”, or use many exclamation or question marks or use all capital letters.
  • Avoid blacklisted and spammy words in your subject line and message body. Common words blacklisted at different spam filters include pornographic terms, pharmaceutical terms, "free", "money", "mortgage", and "cash."
  • Avoid adding many attachments, using only images or including a long list of URLs in the body of your email message.
  • Reduce the number of identical emails you are sending at one time. Try sending your emails in smaller batches if you have many different people who need to receive the same email.
  • Ask your email recipients to add you to their email program address book or white-list.
  • If you suspect your computer has been infected by a virus or Trojan or any other form of Malware, contact the IT Department immediately.
  • Do not use the Company’s email for personal use. Personal use includes but is not limited to:
    • Electronic Communication for personal use
    • Chain email letters – the distribution of chain letters is strictly interdicted using the corporate email. Chain emails are emails that ask or encourage you to forward the message to other people. Chain letters can include information about new viruses most of the times – hoaxes, promises of good luck, religious messages, request for help, etc…
    • Subscribing to newsletters or email lists is not allowed using the corporate email address. By subscribing to such services, you expose your account and Your Company email server to SPAM.
  • DO NOT send Unsolicited Email.

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How to avoiding the Spam Lists for the Email Administrator

  • Use and maintain SPF policies. This will help other servers to determine any rogue sender that will try to spoof email addresses in your domain. Remember, maintaining the SPF record is mandatory. If you forget to update the SPF record when an infrastructure change, (such as a new SMTP server), is made other SMTP server will treat the new server as a possible SPAMMER and will flag legitimate email as SPAM.
  • If your Marketing Department is using a new email Marketing Company, don’t forget to update the SPF records, (if they are using your regular addresses).
  • Ideally, the Email Marketing Campaigns should be conducted under a different domain name, or a sub-domain. Example: is your main domain and you are using as email addresses and marketing. is your Email Marketing Domain Name and your address will be
  • If your users use pop clients to connect to the server make sure you configure a submit port on your server (587), or install a certificate on your server and instruct users to use SSL for sending emails. This will avoid keeping the port 25 open for email clients. This should be open to servers only.
  • Block port 25 for outbound traffic on your company’s firewall. This way even if your computers get infected with a Trojan they will not be able to send messages.
  • The use of a good Anti-Malware is mandatory.
  • Write and distribute policies in the company, this document could be a good start.

How to Avoid the Spam-Lists for the Marketing Department

  • Do not send unsolicited emails – sending an email to someone who unsubscribed or never subscribed is the most serious SPAM offense.
  • Do not use Outlook or any other email client to manage mass emailing. Marketers, sometimes, have the impression that the usage of such email clients for their campaigns, give them more control over the Mass Emailing. But in fact there is no way to manage opt-outs, you will use your own infrastructure for sending mass-emailing which is not good, and you can easily send duplicate messages to your recipients or not send at all.
  • Do not use mass-emailing solutions for your email blasts. Your public IP address will be flagged as SPAMMER.
  • For Mass Emailing, use Companies that are specialized in Email Marketing. They are setup so they minimize the risk to be flagged as SPAMMERS, the applications are feature rich, with tracking options, and give the recipients the opportunity to opt-out if they choose to.
  • If you, still want to use in house mass emailing make sure you insert an unsubscribe address in your email.
  • To make sure your email does not get in the Junk Mailbox, avoid using too many links in your email, and use as little space as possible for images.
  • Do not send too many emails at once, even if the email is perfectly conceived, sending too many emails in a short period could trigger the SPAM filters, and your email will be blocked.

How to Start an Internet Business

Introduction – Seven General things needed to Start an Internet Business

The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires who achieved their newfound success on the Internet. These new millionaires are regular people like you and me.

They started their Internet businesses from scratch; they found a niche and built their success one day at a time. Many of asked themselves: “Can I really make money on the Internet?” The answer is simple: “Yes You Can!”

No matter whether your objective is to secure a good income and work less, or work hard and make a lot of money, you can do it. There is a

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You just have to take the necessary steps to make it happen. Don’t take shortcuts; most of the times it will hold you back. You must have a genuine desire to succeed and the correct attitude for success.

Sometimes it takes many tests and trials to get the successful business combination. Don’t consider these as failures, consider them as training sessions. Look at the whole process as you were an athlete, in order to obtain performance you need to train.

Cooking up your successful Internet Business takes a few important ingredients. Here are the most important ones:

Genuine Enthusiasm and great ideas

If you want to be successful, you need to be passionate about your business and to be an expert in the subject matter. Your passion and knowledge about the business you start will drive you to success.

A great idea of business will insure your success. A good new Internet business idea is hard to produce, mostly because someone else has already done that. But you don’t have to start something new. You need to take what you are good at and translate that on Internet. You can do something that someone else did and improve it. Or you can simply copy a successful Internet Business because you know it works. That could be writing blog content, writing eBooks, selling your products on Internet, selling services on Internet, starting an Internet store, selling photos, etc…

Writing skills

Regardless of the domain of activity, the writing material is essential for your business. Your product, web site and marketing strategies all depend upon your words. If you don’t have writing abilities you must hire someone to do the job for you.

Business Plan and an Excellent Marketing Strategy

Making your Business Plan and Based upon this creating a marketing strategy is essential for your business. In order to succeed, you must develop and implement a strategic plan.


As an Internet entrepreneur, it is your job to guarantee that your visitors feel very comfortable with you and your web site. In order to gain your visitor’s trust and confidence, you must build your credibility. If you as a content author, subject matter expert, or goods seller don’t inspire credibility your visitors will not buy from you.

Have a Positive Attitude

Your attitude is the most important
Do not discourage keep trying, you will succeed.

Do not let temporary failure discourage you.

The secret to creating any successful business is a combination of determination, perseverance, self-confidence, and hard work.

Many people will fail just at the moment they are about to succeed; because they don’t believe enough in their success and give up.

Invest in Your Business

No matter what type of business you’re developing, you MUST be willing to invest in your business, including your time, and money.

However, to reduce risks, at the beginning you need to minimize investments and expenses as much as possible. I will show you a lot of ways to do that over the course of this guide.

You must also be willing to work hard, including educating yourself, researching, and learning how to market on the Internet.

Your passion is the fuel of Your Internet Business Project

If you are sincerely passionate about your success, you will succeed.

Link exchange for SEO

SEO manual – Good Link Exchange Practices

Link exchange is great way for small and medium businesses to make their website known and liked by Search Engines. Big companies typically don’t have to worry about this, because the back-links come in naturally as a result of usual business flow.
While link building is a good way to get higher in Search Engine rankings, this is not about links only. It is about establishing your image, creating content and ultimately improving the user’s experience.  
Here are the basic rules on healthy link exchange.

Inaccessible Link Pages

Check the reciprocal links often. Unscrupulous webmasters remove the links after a while. Use a back-link checking script.

Make sure the reciprocal link is easy to find on the other site. Sometimes the link-exchange directory is hidden and there is no link to it. If there is now way to navigate from the site’s home page to its links page, then the search engine spiders will have the same problem. The reciprocal link to your site will have no value.
Sometimes webmasters do not do this on purpose they are unaware of the missing navigation to their links page, and just need a reminder. Others will do this deliberately.
Furthermore if the links/directory page has a Page-Rank greater than 0, you know that search engines already spidered this page.

Focus on exchanges with Related and Relevant Websites

Do not start a desperate link-exchange campaign and accept any link exchange just for the sake of it. Be selective and concentrate on websites related to yours. This way the link exchanges will carry more relevancy; Search Engines have ways to compare your theme with the themes where your site is listed. Although many unrelated links will not do any direct harm to rankings and it will help a little with your rankings, it will not help a lot. Having to manage a lot of irrelevant links and running the risk that your links are considered unnatural is not worth the little advantage.

Links are about Content – Give Content

Try that your link exchange looks more like an articlette, (small article), rather than a simple link. This will add more contextual value to your placed link. Make sure your articlettes base is ample enough so that you don’t get duplicate content issues.

Invalid or Indirect Links

When exchanging links, check each new link to your site to make sure that it is a valid link that will contribute link popularity (and PageRank) to your site.

One thing to look out for is links that link to a script on the other site (and the script then redirects to your site). These links do not help you. Another trick to look out for is links that include the nofollow tag, which tells search engines not to follow the link at all. These links will likewise do you no good.

I recommend using an automated program such as LinkMachine that will check your reciprocal links for you and will not count indirect or nofollow links.

Do not Link to Banned Pages

If you link to a page banned by Google, it can lower your site’s ranking. Avoid including on your site any links to sites that have been banned by Google. Look up the site’s domain in Google, and if nothing comes up, you know the site’s been banned and it’s best not to link to it. There are other ways to check this.

The Anchor Text has a Great SEO Value

Use various anchor text for your link exchanges. There are many reasons for this. Google interprets this lack of diversity as the result of artificial linking, and reduces its positive influence on search rankings. Another reason is that you will gain popularity for only the text you are promoting through your link exchange. Let’s say you sell a Help-Desk software that includes an inventory system and a Remote Control Console. You need to rotate your anchor text to change such as all of your three features are published.  Furthermore the three variants should vary, (for instance “Computer Inventory” should be rotated with “IT inventory”).

Purchasing Linking

Purchasing links is banned by Google and is against Google’s TOS. This being said, there are many sites which buy and sell links. It is very difficult to determine a link resulted from such a transaction.  

Do not use Doorway Pages and Cloaking
Don’t use black SEO techniques such as "doorway pages", ("advertising pages" or "promotional pages"), or "cloaking" to generate unnatural links to your site. They are prohibited by Google and they will result in your site being banned by Google and other Search Engines.

Use Software or Scripts to Manage your Link Exchange

Don’t try to manage your link exchanges manually. It is a tedious work and it will take your focus from the most important activity on your site – the content.
A good script for managing links is LinkMachine. LinkMachine has many features that allow you to manage Link Exchange in an elegant way.
Another good option is Axandra’s software – IBP, a leader on the Market. IBP facilitates the optimization of all the SEO aspects and it has an included link exchange Manager. Read more about IBP.